Course

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Short lessons in order, from zero to competent. Start at the first and work down; each one assumes the one before it.

57 published

avoiding tier inflation

b2b vs consumer models

benefit cost calculator

Component 2 — Tools and calculators (`/tools/`)

breakage estimator

Component 2 — Tools and calculators (`/tools/`)

build vs buy for beginners

cashback vs points

changing terms later

cheaper alternatives to a program

choosing benefits people want

coalition basics

common economic mistakes

costing your benefits

data and consent basics

do you need a platform yet

do you need tiers

Does your business need a loyalty program

Should you run a loyalty program at all

earn rate modeller

Component 2 — Tools and calculators (`/tools/`)

enrolment and activation metrics

expiry rules explained

first 90 days

funding your program

How loyalty rules differ across jurisdictions

Rules, terms and compliance

how many tiers

how to run a vendor evaluation

How unclaimed property law reaches loyalty points

Accounting and finance

integration basics

launch communications

liability basics for beginners

liability estimator

Component 2 — Tools and calculators (`/tools/)

margin impact modelling

member enrolment design

naming your program

point value calculator

Component 2 — Tools and calculators (`/tools/)

points tiers or paid

program budget calculator

Component 2 — Tools and calculators (`/tools/)

program launch checklist

punch card vs points

questions to ask a vendor

reading your liability report

reward cost budgeting

running your first holdout test

setting thresholds

setting your first earn rate

soft launch vs full launch

spreadsheet to platform

staff training for loyalty

subscription loyalty basics

The frequency and margin tests

Should you run a loyalty program at all

tier threshold modeller

Component 2 - Tools and calculators (/tools/)

understanding breakage

understanding incrementality

What a loyalty program cannot fix

Should you run a loyalty program at all

what a point is worth

what to measure first

what you must disclose

when to change something

writing program terms