Reference

Loyalty glossary

The vocabulary, defined plainly. Each term links up to the decisions that attach to it, because knowing what breakage means matters far less than knowing what to do about it.

305 published

Accrual

1. Program mechanics and currency (40)

Active Member Rate

7. Data and analytics (31)

Activity Based Qualification

3. Tier and status (20)

Actuarial Model

2. Accounting and finance (25)

Advocacy Program

9. Program models (20)

Affiliate Earn

12. Commercial and partner (15)

Age Restriction

11. Legal and compliance (15)

Airline Alliance

4. Airline-specific (30)

Api First

8. Technology and architecture (25)

Asc 606

2. Accounting and finance (25)

Average Order Value

7. Data and analytics (31)

Award Availability

1. Program mechanics and currency (40)

Award Chart

1. Program mechanics and currency (40)

Award Hold

4. Airline-specific (30)

Award Night

5. Hotel-specific (18)

Award Taxes

4. Airline-specific (30)

B2B Loyalty

9. Program models (20)

Base Earn

1. Program mechanics and currency (40)

Basket Analysis

6. Retail and grocery (20)

Batch Accrual

8. Technology and architecture (25)

Birthday Reward

6. Retail and grocery (20)

Blackout Dates

1. Program mechanics and currency (40)

Bonus Multiplier

1. Program mechanics and currency (40)

Booking Class

4. Airline-specific (30)

Brand Portfolio

5. Hotel-specific (18)

Breakage

Currency and economics

Breakage Rate Estimation

2. Accounting and finance (25)

Breakfast Benefit

5. Hotel-specific (18)

Burn Partner

12. Commercial and partner (15)

Burn Rate

1. Program mechanics and currency (40)

Card Linked Offer

6. Retail and grocery (20)

Carrier Imposed Surcharge

4. Airline-specific (30)

Cart Abandonment Trigger

6. Retail and grocery (20)

Cash And Points

5. Hotel-specific (18)

Cash Back

1. Program mechanics and currency (40)

Cashback Program

9. Program models (20)

Category Challenge

6. Retail and grocery (20)

Ccpa

11. Legal and compliance (15)

Cdp Integration

8. Technology and architecture (25)

Channel Conflict

12b. B2B, channel and trade incentives (26)

Channel Partner Program

9. Program models (20)

Charitable Redemption

9. Program models (20)

Churn Rate

7. Data and analytics (31)

Claim Validation

12b. B2B, channel and trade incentives (26)

Closed Loop

9. Program models (20)

Co Op Advertising

12b. B2B, channel and trade incentives (26)

Co-brand card

12. Commercial and partner (15)

Coalition loyalty

Programme structures

Codeshare

4. Airline-specific (30)

Cohort Analysis

7. Data and analytics (31)

Community Program

9. Program models (20)

Companion Certificate

4. Airline-specific (30)

Complimentary Upgrade

3. Tier and status (20)

Composable Loyalty

8. Technology and architecture (25)

Consent Management

10. Marketing and engagement (20)

Control Group

7. Data and analytics (31)

Cost Of Rewards

2. Accounting and finance (25)

Cost Per Point

1. Program mechanics and currency (40)

Coupon Clipping

6. Retail and grocery (20)

Crm Integration

8. Technology and architecture (25)

Cross Border Data Transfer

11. Legal and compliance (15)

Cross Subsidy

2. Accounting and finance (25)

Currency Conversion Rate

1. Program mechanics and currency (40)

Customer Data Platform

7. Data and analytics (31)

Customer lifetime value

7. Data and analytics (31)

Data Clean Room

7. Data and analytics (31)

Data Minimization

11. Legal and compliance (15)

Deal Registration

12b. B2B, channel and trade incentives (26)

Dealer Incentive

12b. B2B, channel and trade incentives (26)

Deceptive Advertising

11. Legal and compliance (15)

Deferred revenue

2. Accounting and finance (25)

Deterministic Matching

7. Data and analytics (31)

Digital Wallet Pass

6. Retail and grocery (20)

Distance Based Earning

4. Airline-specific (30)

Distributor Loyalty

12b. B2B, channel and trade incentives (26)

Dormancy

10. Marketing and engagement (20)

Dynamic award pricing

1. Program mechanics and currency (40)

Dynamic Content

10. Marketing and engagement (20)

Earn And Burn

1. Program mechanics and currency (40)

Earn Partner

12. Commercial and partner (15)

Earn rate

1. Program mechanics and currency (40)

Ecommerce Integration

8. Technology and architecture (25)

Elite Bonus

1. Program mechanics and currency (40)

Elite Night Credit

5. Hotel-specific (18)

Elite Qualifying Dollars

4. Airline-specific (30)

Elite Qualifying Miles

4. Airline-specific (30)

Elite Qualifying Segments

4. Airline-specific (30)

Elite Status

3. Tier and status (20)

Email Cadence

10. Marketing and engagement (20)

Employee Loyalty

9. Program models (20)

Engagement Ladder

10. Marketing and engagement (20)

Engagement Rate

7. Data and analytics (31)

Enrollment Rate

7. Data and analytics (31)

Escheatment

2. Accounting and finance (25)

Esp Integration

8. Technology and architecture (25)

Event Driven Architecture

8. Technology and architecture (25)

Experiential Reward

9. Program models (20)

Fair Value Allocation

2. Accounting and finance (25)

Fare Class

4. Airline-specific (30)

Fifth Night Free

5. Hotel-specific (18)

First Party Data

7. Data and analytics (31)

Fixed Award Chart

1. Program mechanics and currency (40)

Float

2. Accounting and finance (25)

Franchise Participation

5. Hotel-specific (18)

Free Night Certificate

5. Hotel-specific (18)

Frequency Capping

10. Marketing and engagement (20)

Frequent Flyer Program

4. Airline-specific (30)

Fuel Surcharge

4. Airline-specific (30)

Funding Rate

2. Accounting and finance (25)

Gamification

9. Program models (20)

Gdpr Consent

11. Legal and compliance (15)

Growth Rebate

12b. B2B, channel and trade incentives (26)

Hard Benefit

3. Tier and status (20)

Headless loyalty

8. Technology and architecture (25)

Holdout Group

7. Data and analytics (31)

Hybrid Program

9. Program models (20)

Idempotency

8. Technology and architecture (25)

Identity Resolution

7. Data and analytics (31)

Ifrs 15

2. Accounting and finance (25)

In App Messaging

10. Marketing and engagement (20)

Incentive Leakage

12b. B2B, channel and trade incentives (26)

Incremental Revenue

2. Accounting and finance (25)

Incrementality testing

7. Data and analytics (31)

Interchange

12. Commercial and partner (15)

Interline

4. Airline-specific (30)

Iso 8583

8. Technology and architecture (25)

Issuer Agreement

12. Commercial and partner (15)

Lapsed Member

10. Marketing and engagement (20)

Late Checkout

5. Hotel-specific (18)

Liability Per Member

2. Accounting and finance (25)

Liability Release

2. Accounting and finance (25)

Lifecycle Marketing

10. Marketing and engagement (20)

Lifetime Status

3. Tier and status (20)

Loyalty Provision

2. Accounting and finance (25)

Market Development Funds

12b. B2B, channel and trade incentives (26)

Marketing Consent

11. Legal and compliance (15)

Material Change Notice

11. Legal and compliance (15)

Member Price

6. Retail and grocery (20)

Membership Year

3. Tier and status (20)

Merchant Funded Offer

12. Commercial and partner (15)

Micro Segmentation

7. Data and analytics (31)

Middleware

8. Technology and architecture (25)

Mileage Run

4. Airline-specific (30)

Miles And Cash

4. Airline-specific (30)

Minimum Redemption

1. Program mechanics and currency (40)

Mixed Payment

1. Program mechanics and currency (40)

Multi Tenant

8. Technology and architecture (25)

Next Best Action

7. Data and analytics (31)

Off Peak Award

5. Hotel-specific (18)

Offer Fatigue

10. Marketing and engagement (20)

Omnichannel Engagement

10. Marketing and engagement (20)

Onboarding Journey

10. Marketing and engagement (20)

Oneworld

4. Airline-specific (30)

Open Jaw Award

4. Airline-specific (30)

Open Loop

9. Program models (20)

Opt In

10. Marketing and engagement (20)

Opt Out

10. Marketing and engagement (20)

Owner Reimbursement

5. Hotel-specific (18)

Paid loyalty

9. Program models (20)

Participation Rate

7. Data and analytics (31)

Partner Airline

4. Airline-specific (30)

Partner Award

1. Program mechanics and currency (40)

Partner Billing

12. Commercial and partner (15)

Partner Funding

2. Accounting and finance (25)

Partner network

12. Commercial and partner (15)

Partner Tiering

12b. B2B, channel and trade incentives (26)

Payout Lag

12b. B2B, channel and trade incentives (26)

Pci Dss

11. Legal and compliance (15)

Peak Award

5. Hotel-specific (18)

Personalization Engine

10. Marketing and engagement (20)

Personalized Offer

6. Retail and grocery (20)

Point value

1. Program mechanics and currency (40)

Points Advance

5. Hotel-specific (18)

Points Bank

1. Program mechanics and currency (40)

Points Based Incentive

12b. B2B, channel and trade incentives (26)

Points expiry

Currency and economics

Points Forfeiture

11. Legal and compliance (15)

Points Gifting

1. Program mechanics and currency (40)

Points Ledger

8. Technology and architecture (25)

Points Liability

1. Program mechanics and currency (40)

Points Liability Valuation

2. Accounting and finance (25)

Points Plus Cash

1. Program mechanics and currency (40)

Points Pooling

1. Program mechanics and currency (40)

Points Program

9. Program models (20)

Points Purchase

1. Program mechanics and currency (40)

Points Sale To Partner

12. Commercial and partner (15)

Points Sharing

1. Program mechanics and currency (40)

Points Transfer

1. Program mechanics and currency (40)

Portfolio Agreement

12. Commercial and partner (15)

Pos Integration

8. Technology and architecture (25)

Preference Center

10. Marketing and engagement (20)

Price Discrimination

11. Legal and compliance (15)

Price Promise

6. Retail and grocery (20)

Probabilistic Matching

7. Data and analytics (31)

Program Margin

2. Accounting and finance (25)

Program Outsourcing

12. Commercial and partner (15)

Program P And L

2. Accounting and finance (25)

Program Terms And Conditions

11. Legal and compliance (15)

Promotion Engine

8. Technology and architecture (25)

Promotional Earn

1. Program mechanics and currency (40)

Proof Of Performance

12b. B2B, channel and trade incentives (26)

Propensity Model

7. Data and analytics (31)

Property Category

5. Hotel-specific (18)

Punch Card

6. Retail and grocery (20)

Purchase Frequency

7. Data and analytics (31)

Push Notification

10. Marketing and engagement (20)

Qualification Period

3. Tier and status (20)

Qualifying Night

5. Hotel-specific (18)

Quota Accelerator

12b. B2B, channel and trade incentives (26)

Rate Limit

8. Technology and architecture (25)

Reactivation

10. Marketing and engagement (20)

Real Time Accrual

8. Technology and architecture (25)

Rebate Program

12b. B2B, channel and trade incentives (26)

Receipt Scanning

6. Retail and grocery (20)

Recognition Benefit

3. Tier and status (20)

Redemption

Currency and economics

Redemption Cost

1. Program mechanics and currency (40)

Redemption Forecast

2. Accounting and finance (25)

Redemption Participation

7. Data and analytics (31)

Redemption Rate

1. Program mechanics and currency (40)

Redemption Threshold

1. Program mechanics and currency (40)

Referral Program

9. Program models (20)

Referral Reward

6. Retail and grocery (20)

Repeat Purchase Rate

7. Data and analytics (31)

Replenishment Reminder

6. Retail and grocery (20)

Reseller Program

12b. B2B, channel and trade incentives (26)

Resort Fee Waiver

5. Hotel-specific (18)

Retail Point Rate

12. Commercial and partner (15)

Retention Rate

7. Data and analytics (31)

Revenue Based Earning

4. Airline-specific (30)

Revenue Recognition

2. Accounting and finance (25)

Revenue Share

12. Commercial and partner (15)

Reward Catalog

1. Program mechanics and currency (40)

Rfm Analysis

7. Data and analytics (31)

Right To Erasure

11. Legal and compliance (15)

Rollover Qualification

3. Tier and status (20)

Room Upgrade

5. Hotel-specific (18)

Round The World Award

4. Airline-specific (30)

Rounding Rule

1. Program mechanics and currency (40)

Rules Engine

8. Technology and architecture (25)

Sales Contest

12b. B2B, channel and trade incentives (26)

Sandbox Environment

8. Technology and architecture (25)

Saver Award

4. Airline-specific (30)

Scim

8. Technology and architecture (25)

Segmentation

7. Data and analytics (31)

Self Funded Program

2. Accounting and finance (25)

Sell In

12b. B2B, channel and trade incentives (26)

Sell Out Data

12b. B2B, channel and trade incentives (26)

Sell Through

12b. B2B, channel and trade incentives (26)

Share Of Wallet

7. Data and analytics (31)

Single Customer View

7. Data and analytics (31)

Sku Level Data

6. Retail and grocery (20)

Skyteam

4. Airline-specific (30)

Sms Marketing

10. Marketing and engagement (20)

Soft Benefit

3. Tier and status (20)

Soft Landing

3. Tier and status (20)

Spend And Get

6. Retail and grocery (20)

Spend Based Qualification

3. Tier and status (20)

Spiff

12b. B2B, channel and trade incentives (26)

Sso

8. Technology and architecture (25)

Stacking Rules

12b. B2B, channel and trade incentives (26)

Staff Discount

6. Retail and grocery (20)

Stamp Card

6. Retail and grocery (20)

Standalone Selling Price

2. Accounting and finance (25)

Standard Award

4. Airline-specific (30)

Star Alliance

4. Airline-specific (30)

Statement Credit

1. Program mechanics and currency (40)

Status Challenge

3. Tier and status (20)

Status match

Tier and status

Stopover Award

4. Airline-specific (30)

Subscription Loyalty

9. Program models (20)

Suite Upgrade Award

5. Hotel-specific (18)

Surprise And Delight

9. Program models (20)

Systemwide Upgrade

4. Airline-specific (30)

Tail Spend Partner

12b. B2B, channel and trade incentives (26)

Targeted Promotion

6. Retail and grocery (20)

Technician Incentive

12b. B2B, channel and trade incentives (26)

Tier Benefit

3. Tier and status (20)

Tier Downgrade

3. Tier and status (20)

Tier Multiplier

3. Tier and status (20)

Tier Qualification

3. Tier and status (20)

Tier Structure

3. Tier and status (20)

Tier Threshold

3. Tier and status (20)

Tiered Program

9. Program models (20)

Tokenization

8. Technology and architecture (25)

Trade Loyalty

9. Program models (20)

Trade Promotion Management

12b. B2B, channel and trade incentives (26)

Transaction Ledger

8. Technology and architecture (25)

Transfer Partner

1. Program mechanics and currency (40)

Transfer Ratio

1. Program mechanics and currency (40)

Unclaimed Property

2. Accounting and finance (25)

Unclaimed Property Law

11. Legal and compliance (15)

Unfair Terms

11. Legal and compliance (15)

Unit Economics

2. Accounting and finance (25)

Upgrade Award

1. Program mechanics and currency (40)

Upgrade Instrument

4. Airline-specific (30)

Uplift Modeling

7. Data and analytics (31)

Volume Rebate

12b. B2B, channel and trade incentives (26)

Waitlist

4. Airline-specific (30)

Wallet Penetration

7. Data and analytics (31)

Webhook

8. Technology and architecture (25)

Welcome Offer

6. Retail and grocery (20)

Wholesale Point Rate

12. Commercial and partner (15)

Win Back Campaign

10. Marketing and engagement (20)

Zero Party Data

7. Data and analytics (31)