We use Google Analytics cookies to count visits and see which pages help. Accept or decline. How we use cookies
Brierley, launched as Brierley+Partners, is a loyalty consultancy that designs and optimizes customer loyalty programs, offering strategy, analytics, research, creative and customer engagement services. Its tools include the Brierley Loyalty Quotient, a survey-based measure of emotional and rational loyalty that compares a brand with its competitors, and FAST Track, a set of short consulting modules. Since 2023 it has been a services company of Capillary Technologies and pairs its consulting with Capillary's loyalty platform.
Profiles are built from the vendor's own published information.
Read the source notesNo prices published; the site directs buyers to contact Brierley. FAST Track is described as quick and affordable, with no prices shown.
Published information
Claims, exact quotes and sources. Checked .
Brierley describes itself as a Capillary Technologies services company with decades of loyalty consulting experience that designs customer loyalty programs.
“Through our proven loyalty design process and decades of consulting experience, we know how to motivate customers, both rationally and emotionally. Brierley, A Capillary Technologies Services Company, believes in a customer-centric approach”
Brierley says it combines its expertise and the BLQ with the loyalty platform of its parent company, Capillary Technologies.
“Today, with Brierley’s expertise and proprietary tools like the Brierley Loyalty Quotient (BLQ), combined with the powerful loyalty platform from our parent company, Capillary Technologies”
The About page cites loyalty work for Hertz Gold Plus Rewards and Hilton HHonors and lists retail loyalty and CRM.
“Hertz Gold Plus Rewards In 1988 Brierley launched the first ‘car rental light board’”
Named on the page: Hertz Gold Plus Rewards, Hilton HHonors, Retail Loyalty and CRM
Brierley cites its program work for 7-Eleven in convenience store loyalty.
“Brierley’s award-winning program for 7-Eleven transformed convenience store loyalty.”
The Brierley Loyalty Quotient scores a brand on rational and emotional loyalty from a short customer survey and compares it with competitors.
“We score your brand on rational and emotional loyalty, allowing you to identify strengths and address opportunities from a short customer survey.”
FAST Track consulting has more than 20 modules, including program health assessment, cost-benefit analysis, segmentation, churn and lifetime value modeling, and journey mapping.
“FastTrack Consulting has 20+ Modules”
Named on the page: Program Health Assessment, Program Cost-Benefit Analysis, Core Customer Segmentation, Propensity Modeling, Proactive Churn Modeling, Lifetime Value Modeling, Emotional Loyalty Measurement, CX/MX Journey Mapping, Loyalty Launch & Planning, Strategic Vision & Roadmap
Strategy and analytics services include interactive reporting, research and consumer listening, and segmentation and predictive modeling.
“Our analysts and data scientists partner with our strategy consultants on every solution to support our clients with all aspects of business analytics.”
Brierley lists digital services in strategy architecture, experience design, digital development and data science.
“Strategy Architecture Experience Design Digital Development Data Science”
Brierley offers customer engagement services, including ideation workshops, gamification and engagement roadmaps.
“From co-creating involvement techniques to experience innovation, Brierley has the expertise and tools to drive customer engagement and growth.”
Brierley offers Capillary's Intelligent Loyalty platform (Loyalty+, Insights+, Engage+, CDP+, Rewards+) with its services.
“With Intelligent Loyalty and our industry-leading experts, Brierley can position your brand for efficient customer engagement.”
BLQ scores are indexed on 14 attributes, compared with competitors, and can be repeated quarterly, half-yearly or annually.
“Your loyalty scores are indexed on 14 distinct attributes”
Brierley says it has worked in loyalty and customer engagement since 1986.
“With over 35 years of experience, Brierley has advanced loyalty and customer engagement since 1986.”
The Brierley Institute for Customer Engagement dates Brierley+Partners to 1985, a year before the 1986 date on Brierley's own site.
“Hal launched Brierley+Partners in 1985”
Brierley names Hertz, Famous Footwear and GameStop as clients in a testimonial, a case study and a project example.
“GameStop partnered with Brierley to drive specific purchasing behaviors through gamification.”
Named on the page: Hertz, Famous Footwear, GameStop
Brierley names 7-Eleven and Hilton HHonors among programs it designed.
“Brierley created double dipping - the first loyalty program to combine airline and hotel points”
Named on the page: 7-Eleven, Hilton HHonors
Capillary Technologies' CEO is quoted on the acquisition of Brierley, announced April 13, 2023 on Brierley's blog.
““We are excited to welcome Brierley to the Capillary Technologies family!” said Sameer Garde, CEO of Capillary Technologies.”
Is this your company?Update your profile