Loyalty technology vendors
Fielo
Fielo is a Salesforce native loyalty and incentive engine headquartered across Argentina and the USA. It serves organizations across industries through a composable API model, and it does not publish pricing.
The record
- Segment
- composable-api
- HQ
- Argentina / USA
- Confidence
- high
Fielo is a Salesforce native loyalty and incentive engine for organizations that want program logic inside a Salesforce centered customer stack. It is headquartered across Argentina and the USA and serves companies across industries rather than specializing in one vertical.
## Fielo does not publish pricing
Pricing is recorded as unknown. No public rate card or starting price establishes the cost of a Fielo deployment. The number will depend on Salesforce edition, members, transactions, modules, integrations, implementation, and administration. Buyers should ask for a total cost model that separates Fielo subscription from Salesforce licensing and partner services. Without that separation, the apparent platform price can understate the actual program budget.
## The engine is native to Salesforce
Salesforce native means the product is intended to operate within the Salesforce environment rather than beside it as an entirely separate loyalty stack. That can reduce data movement and make program events available alongside customer and sales information. It also makes the Salesforce dependency central to the decision. A company without a mature Salesforce footprint may not receive the same benefit. Existing customers should examine object models, permissions, release management, and custom rule support.
## Loyalty and incentives share one engine
Fielo covers loyalty and incentive use cases. A loyalty program may reward customer behavior, while an incentive program may motivate a sales channel, partner, or internal participant. Shared capabilities can help standardize rules and reporting. The buyer should define audience and liability clearly because rewards, eligibility, and compliance differ between customers and business participants.
## Cross vertical scope is enabled by the platform
Fielo is classified as cross vertical because the engine can support different industries and program designs. The fit question is how much can be configured within Salesforce and how much needs custom work. Ask for examples of earn and redeem logic, tiers, partner rules, approvals, and reporting resembling the proposed program.
## What is not public
The source establishes Fielo's Argentina and USA headquarters, Salesforce native position, loyalty and incentive model, cross vertical scope, composable API segment, and unknown pricing. It does not establish revenue, funding, customer counts, founding date, or named clients. None are included. Buyers should verify compatibility, implementation ownership, upgrade behavior, and total cost.
That review should include permission design, sandbox testing, release coordination, and the process for diagnosing a reward that fails after a Salesforce change. Buyers should also clarify whether administrators can manage routine program changes without consulting services and how custom work is documented for future teams.