Sephora Beauty Insider
How Sephora Beauty Insider works: three spend-based tiers, 1 point per dollar, $10 Beauty Insider Cash, birthday gifts and what other retailers can borrow.
Read the teardownLoyalty program teardowns
How the best loyalty programs are built, and what you can borrow.
A teardown explains how one program works, from joining to redeeming, using the program's own public pages, and then looks at the design choices behind it. Each summary below links to its sources.
Teardown available
Marriott Bonvoy
How Marriott Bonvoy works: Five elite tiers from 10 to 100 nights a year, and lifetime status that combines total nights with years at a tier.
Read the program profileTesco Clubcard
How Tesco Clubcard works: Member-only Clubcard Prices give shoppers a reason to scan on every visit, and points turn into vouchers.