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Xoxoday is a rewards, incentives and loyalty software company founded in India, with three products. Plum is a global rewards catalog and payouts service sent through a dashboard, APIs or a white-labeled redemption storefront; Loyalife is a loyalty platform for customer, channel partner and merchant programs; and Empuls covers employee recognition and sales incentives. Xoxoday says it serves 5,000+ customers in 150+ countries with 10M+ reward options, and it prices each program on a custom basis. It was founded in Bangalore in 2012 as Giftxoxo and has offices in India, the US, Dubai and Singapore.
Profiles are built from the vendor's own published information.
Read the source notesNo prices shown. Plum pricing is tailored per program (pre-funded wallet; pay-on-send discount or pay-on-redeem with platform and per-transaction fees). Loyalife pricing is modular: a base platform priced by member volume plus add-ons at a flat monthly fee. Contact sales for figures.
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Published information
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Xoxoday describes itself as a unified rewards, incentives, loyalty and recognition platform for employees, partners and customers.
“A unified rewards, incentives, loyalty and recognition platform that empowers employees, partners, and customers, globally.”
Xoxoday says it has three products: Empuls for employee and sales engagement, Plum for rewards and payouts, and Loyalife for customer and channel loyalty.
“Three products, one global catalog, and AI in every layer”
Named on the page: Empuls, Plum, Loyalife
Xoxoday says it covers 150+ countries with 10M+ reward options across 30+ categories and 5,000+ customers.
“150+ Countries covered ... 10M+ Reward options across 30+ categories ... 5,000+ Customers worldwide”
The site lists industry solutions including automotive, banking and fintech, FMCG and CPG, insurance, IT and SaaS, manufacturing, pharma and retail and ecommerce.
“Engage employees, recognize great work, motivate sales teams, retain customers, activate partners and automate global reward operations with one modular enterprise platform.”
Named on the page: Automotive, Banking & Fintech, Consulting & BPO, Consumer Durables, Energy, FMCG & CPG, Healthcare, Insurance, IT & SaaS, Manufacturing, Pharma, Real Estate, Retail & Ecommerce
Loyalife covers loyalty programs for wholesalers, dealers and distributors as well as consumer programs.
“Loyalty programs for wholesalers, dealers, and distributors”
Loyalife includes member profiles, a rule engine for earn and burn, segments, tiers, campaigns, gamification, referrals, QR codes, claims management and anomaly detection.
“Loyalife unifies programs, rewards, engagement, and member data, so enterprises can launch and manage omnichannel loyalty programs without fragmented tools.”
Named on the page: Members, Rule engine, Segments, Tiers, Campaigns, Communication, Gamification, Referrals, QR codes, Claims management, Data and dashboards, Anomaly detection
Plum can be used as a no-code Rewards Hub, through rewards and points APIs, or as a white-labeled storefront where a brand's own points are redeemed.
“Plum Storefront Your points engine. Our redemption marketplace.”
Customer loyalty features include card-linked and merchant-funded offers, referrals, gamification and instant points redemption.
“Card-linked & merchant-funded offers”
The Plum pricing page lists integrations with HubSpot, Salesforce, Zoho CRM, Pipedrive, SurveyMonkey, Typeform, Qualtrics, Zapier, Make and Workato, among others.
“Optional services, scoped and priced separately. Talk to sales for what fits.”
Named on the page: HubSpot, Salesforce, Zoho CRM, Pipedrive, SurveyMonkey, Typeform, Qualtrics, Zapier, Make, Workato, Workday, SAP SF, BambooHR, Darwinbox
The integrations directory lists Loyalife integrations with customer engagement platforms MoEngage, Netcore Cloud, WebEngage and Insider.
“Browse every integration across Empuls, Plum, and Loyalife. Filter by product or category to find yours.”
Named on the page: MoEngage, Netcore Cloud, WebEngage, InsiderOne
Plum pricing is modeled per program with no off-the-shelf tiers.
“We’ll model the commercials around your program, no off-the-shelf tiers, no surprise fees.”
Loyalife pricing starts with a base platform, with add-on modules at a flat monthly fee.
“Each add-on is a flat monthly fee independent of member volume.”
Xoxoday says it was founded in 2012 as Giftxoxo, with a first office in Bangalore, and rebranded as Xoxoday in 2017.
“Founded as Giftxoxo by Sumit and Manoj. Kushal and Abhishek joined as co-founders, with our first office in Bangalore.”
The site's copyright line names Nreach Online Services Pvt Ltd as the company behind Xoxoday.
“© 2026 Nreach Online Services Pvt Ltd. All rights reserved.”
Xoxoday says it holds SOC 2 Type II and ISO 27001 and is GDPR and CCPA/CPRA compliant with PCI DSS alignment.
“Xoxoday maintains SOC 2 Type II, ISO 27001, PCI DSS alignment, GDPR, CCPA/CPRA compliance, HIPAA-readiness, and ISO 14001.”
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