Yotpo's home page presents its products as loyalty, reviews and AI visibility for e-commerce.
“Drive more revenue with best-in-class solutions for Loyalty, Reviews, and AI visibility.”
At a glance
Yotpo is software for online stores with three products: Loyalty and Referrals, Reviews and UGC, and Discover, a newer tool for tracking how AI engines recommend a brand's products. The loyalty product covers points, rewards, referrals, earning rules and VIP tiers, and connects to the main e-commerce platforms plus Shopify POS for in-store earning. It is sold as SaaS from a free plan up to custom-quoted Enterprise plans, with Pro pricing based on monthly order volume.
Profiles are built from the vendor's own published information.
Read the source notesWho it suits
- E-commerce brands
- Direct-to-consumer brands
- Multi-brand and multi-region retailers
Modules
- Points and rewards
- Referrals
- Earning rules
- VIP tiers
- Loyalty Spotlight on-site display
- Reviews and UGC
- AI visibility (Discover)
Connect to your stack
- Shopify
- Shopify POS
- BigCommerce
- Adobe Commerce (Magento)
- Salesforce Commerce Cloud
- WooCommerce
- Klaviyo
- Attentive
- Omnisend
- Mailchimp
- Gorgias
- Teamwork Commerce
Pricing
- Published pricing
- yes
Loyalty & Referrals: Free plan at $0/month; Pro starts at $199/month and includes the first 500 monthly orders, then a per-order rate (for example $0.20 per order from 501 to 1,000, dropping to $0.10 and then $0.05 at higher volumes); Premium and Enterprise are custom-quoted. Reviews & UGC has a limited free plan (up to 50 monthly orders) and paid plans starting at $15/month; Discover is custom-priced; a Reviews and Loyalty Bundle is offered.
View pricing page Pricing sourceQuestions to take
to a demo
- Which loyalty features need Premium rather than Pro, such as VIP tiers, POS support and email integrations beyond Klaviyo, and what does Premium cost at our order volume?
- How does the per-order rate above 500 monthly orders work in peak months, and is there a cap?
- How are points earned and redeemed in our physical stores if we do not use Shopify POS?
- SMS is not among your current products, so which SMS and email partners do you recommend, and which loyalty events and fields sync to them?
- What does migration from our current loyalty app include, and how are existing point balances and tiers preserved?
Similar vendors
Published information
What the vendor says
Claims, exact quotes and sources. Checked .
Product
Yotpo says it began as a reviews platform and now covers reviews and loyalty programs.
“What began as a reviews platform now powers two critical parts of the customer journey: Reviews that build credibility and Loyalty programs that drive repeat engagement.”
Who it suits
Yotpo says it serves brands from fast-growing DTC brands to large retailers.
“From fast-growing DTC brands to the world's largest retailers.”
Yotpo's enterprise page offers loyalty across e-commerce and POS and says it supports multi-brand operations.
“Enterprise loyalty programs that boost repeat purchases and LTV across ecommerce and POS.”
Modules
The loyalty product page lists customizable loyalty, omnichannel solutions, rewards, referrals, earning rules, loyalty tiers and Yotpo Spotlight.
“Our Loyalty Capabilities”
Named on the page: Customizable Loyalty, Omnichannel Solutions, Rewards, Referrals, Earning Rules, Loyalty Tiers, Yotpo Spotlight
Discover is Yotpo's AI visibility product for tracking how AI engines rank and recommend products.
“Introducing Discover, Yotpo's new AEO platform for commerce, built to help brands improve how AI engines rank and recommend their products”
Integrations
Yotpo says it works with Shopify and Shopify Plus, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud and WooCommerce, and loyalty supports Shopify POS.
“Yotpo works with all the major ecommerce platforms - Shopify and Shopify Plus, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and WooCommerce”
The integrations page features Attentive, Omnisend, Gorgias, Klaviyo Customer Hub, Teamwork Commerce POS, Mailchimp and Postscript, among others.
“Easily integrate Yotpo with the leading eCommerce apps and platforms to create seamless, engaging, and high-converting shopping experiences using rich customer data.”
Named on the page: Attentive, Omnisend, Gorgias, Klaviyo Customer Hub, Teamwork Commerce, Mailchimp, Postscript, Fuego, Dotdigital
Pricing
Loyalty & Referrals has a free plan; Pro starts at $199/month including the first 500 monthly orders, then a per-order rate; Premium and Enterprise are custom-quoted.
“The Pro plan starts at $199/month and includes your first 500 monthly orders; above that, a small per-order rate applies as you grow”
Reviews & UGC has a limited free plan and paid plans from $15/month; Discover is custom-priced.
“Reviews & UGC has a limited free plan (up to 50 monthly orders) and paid plans starting at $15/month; Loyalty & Referrals has a free plan with paid tiers starting at $199/month”
Company
Yotpo says it was founded in 2011.
“Founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews”
Headquarters
Yotpo lists offices in New York, Tel Aviv (Ramat Gan), Sofia, Sydney, London and Toronto.
“We have offices in 6 cities worldwide, bringing our teams closer to customers, partners, and global markets globally.”
Customers
Yotpo names Princess Polly, Brooklinen, Revolution Beauty, Chubbies and Gerber Childwear as customers in testimonials.
“Our focus was to consolidate. Yotpo has reviews, loyalty and referrals, and they all talk to each other.”
Named on the page: Princess Polly, Brooklinen, Revolution Beauty, Chubbies, Gerber Childwear
Security
Yotpo says its infrastructure is SOC 2 compliant and aligned with GDPR and CCPA.
“SOC 2 compliant infrastructure, GDPR and CCPA alignment, and FTC moderation standards protect customer data and safeguard brand integrity worldwide.”
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