At a glance

Cendyn is a cloud technology company that sells CRM, loyalty, booking and marketing software to hotels. Its products cover websites and digital marketing, booking engine and central reservations, sales and catering, revenue management, CRM and loyalty. Cendyn Loyalty runs hotel guest programs with a rules engine, rewards and redemption, a member portal and personalized member communications, and works alongside Cendyn CRM. It serves hotel chains, independent hotels, management companies and hospitality gaming operators.

Profiles are built from the vendor's own published information.

Read the source notes

Who it suits

  • Hotel chains
  • Independent hotels
  • Hotel management companies
  • Ownership groups
  • Hospitality gaming
Vendor's wording

Modules

  • Hotel loyalty
  • Rewards, rules engine and redemption
  • Member portal
  • Hotel CRM
  • Booking engine and CRS
  • Digital marketing
  • Revenue management
  • Sales and catering
Module sources

Connect to your stack

  • Oracle Opera
  • Infor HMS
  • Mews Systems
  • Shiji
  • StayNTouch
  • Agilysys
  • Sabre Hospitality Solutions
  • Salesforce
  • Amadeus
  • Adyen
Integration sources

Pricing

Published pricing
no

Cendyn does not publish prices on its website; product pages lead to a demo request.

Questions to take
to a demo

  1. Is Cendyn Loyalty licensed on its own, or only together with Cendyn CRM, and how is it priced per property or per member?
  2. How does the loyalty rules engine handle stays booked through OTAs, group bookings and on-property spend such as restaurants and spa?
  3. Which PMS integrations post stays and folio data to the loyalty program in real time, and which are batch?
  4. Can a management company run one program across properties of different brands, with property-level funding of points?
  5. How does the member portal handle member rates on our booking engine if we do not use the Cendyn booking engine?

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Published information

What the vendor says

Claims, exact quotes and sources. Checked .

Product

Cendyn describes itself as a global cloud-based hospitality technology company serving hotels.

“Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.”

cendyn.com: Company Checked

Who it suits

Cendyn says it serves the hospitality industry.

“Cendyn serves the hospitality industry, working with hoteliers worldwide to connect them with their perfect guests through uniquely meaningful experiences.”

cendyn.com: Company Checked

The solutions page filters by hotel chain, independent brand, hospitality gaming, online gaming, management company and ownership group.

“Filter by Hotel Type”

Named on the page: Hotel chain, Independent brand, Hospitality gaming, Online gaming, Management company, Ownership group

cendyn.com: Solutions Checked

Modules

Cendyn Loyalty offers rewards, a rules engine and redemption, a member portal and customized communications, with stay, nights, recognition, birthday and surprise-and-delight program types.

“With Cendyn Loyalty, you can create memorable experiences with multiple program types supported including stay, nights, recognition, birthday and surprise and delight.”

cendyn.com: Loyalty Checked

Rewards can include vouchers, touchless gift cards and exclusive perks.

“recognize your loyal guests with vouchers, touchless gift cards, and other exclusive perks that keep guests engaged and coming back.”

cendyn.com: Loyalty Checked

Cendyn's solutions span Find (web, digital marketing), Book (booking engine, CRS, call center, sales, catering) and Grow (CRM, B2B sales, loyalty, revenue management, business intelligence).

“Our integrated technology solutions bring growth to the hospitality industry by connecting you with your perfect guests through uniquely meaningful experiences.”

Named on the page: Web & Wayfinder, Digital Marketing Platform, Booking Engine, CRS, Call Center, Knowland, CRM, B2B Sales, Loyalty, Guestrev, Revintel, Grouprev

cendyn.com: Solutions Checked

Cendyn CRM brings PMS, booking engine, loyalty and sales records into one guest profile.

“Your PMS, booking engine, loyalty platform, and sales tools each hold a piece of the same guest. Cendyn CRM brings every record - B2C and B2B - into a single trusted profile”

cendyn.com: CRM Checked

Integrations

Cendyn's featured integration partners include Agilysys, Infor HMS, Mews, Oracle Opera, Sabre Hospitality Solutions, Salesforce, Shiji and StayNTouch; the full list also includes Amadeus and Adyen.

“Partnerships and integrations with other vendors and organizations in our industry offer the ability for our customers to work in a more connected environment.”

Named on the page: Agilysis, Infor HMS, Mews Systems, Oracle Opera, Sabre Hospitality Solutions, Salesforce, Shiji, StayNTouch, Amadeus, Adyen

cendyn.com: Partners Checked

Company

Cendyn says it was founded in 1996.

“Cendyn was founded in 1996 and has been serving the industry for more than 30 years.”

cendyn.com: Company Checked

Headquarters

Cendyn says it has locations in the United States, France, the United Kingdom, Singapore, Thailand and India.

“Cendyn operates globally with locations in the United States, France, the United Kingdom, Singapore, Thailand, and India to support its growing customer base.”

cendyn.com: Company Checked

Customers

Cendyn's CRM page names Roomzzz Aparthotels, Paradise Resort Gold Coast and Sircle Collection as customers.

“We've had the opportunity to have a much more open and structured dialogue around our goals and vision for how we evolve our use of the CRM and our loyalty scheme.”

Named on the page: Roomzzz Aparthotels, Paradise Resort Gold Coast, Sircle Collection

cendyn.com: CRM Checked

Cendyn's loyalty page features case studies from Naumi Hotels and Ascott Japan.

“Featured stories”

Named on the page: Naumi Hotels, Ascott Japan

cendyn.com: Loyalty Checked

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