Revinate describes itself as a direct booking platform for hospitality built on an AI-powered customer data platform.
“Our AI-powered customer data platform helps hoteliers own the guest journey, reduce OTA reliance, and get powerful results.”
At a glance
Revinate is a guest data and direct booking platform for hotels, which it says more than 12,500 hotels work with. Its customer data platform, Revinate Core, merges guest profiles from property management, restaurant, spa and golf systems and can assign loyalty tiers based on lifetime spend, nights and outlet data. These segments feed email marketing, Pathways email and SMS journeys, AI guest messaging backed by the Vault knowledge base, reputation management and reservation call sales. It is sold to independent hotels, groups and chains as hosted software, with an outsourced reservation agent service (RezForce).
Profiles are built from the vendor's own published information.
Read the source notesModules
- Customer data platform (Revinate Core)
- Loyalty tiers
- Email marketing and automation
- Email and SMS journeys (Revinate Pathways)
- AI guest messaging (Revinate Chat)
- AI knowledge base (Revinate Vault)
- Reputation management (Revinate Feedback)
- Reservation sales
- RezForce outsourced reservation agents
- AI decision intelligence (Ivy)
Connect to your stack
- Mews
Pricing
- Published pricing
- no
No prices are published; the site offers a demo request form.
Questions to take
to a demo
- Revinate Core assigns loyalty tiers, but can it run a points program with earning and redemption, or do we need a separate loyalty engine for that?
- Which of our property management, restaurant and spa systems are among your 140+ integrations, and is there a fee per connection?
- How is pricing set: per property, per room, per product, or by profile or email volume?
- Can we buy Revinate Core and Marketing without Chat, Feedback or Reservation Sales, and how are bundles discounted?
- What does Ivy decide or automate on its own, and what guest data does it use?
- Revinate Core is positioned as a data platform rather than a CRM: which CRM tasks, such as group sales pipelines, would we still need another system for?
Similar vendors
Published information
What the vendor says
Claims, exact quotes and sources. Checked .
Product
Revinate describes Revinate Core as a hotel customer data platform that merges guest data from property systems into one profile per guest, and contrasts it with general CRM and PMS systems.
“Revinate Core is a hotel customer data platform that pulls those scattered pieces into a single, clean profile for every guest.”
Revinate's about page lists a press release on what it calls hospitality's first data activation platform.
“Revinate launches hospitality’s first data activation platform”
Who it suits
Revinate says it is used by hotels and helps hoteliers increase direct bookings.
“Revinate helps hoteliers drive more direct bookings and grow revenue by turning guest data into action at every stage of the journey.”
Revinate says more than 12,500 hotels work with it and its partner ecosystem.
“It’s part of the reason why more than 12,500 hotels choose to work with Revinate and our partner ecosystem.”
Modules
The home page lists Revinate Core, Revinate Marketing, Revinate Chat, Revinate Feedback, and Reservation Sales and RezForce.
“Powered by hospitality’s best direct booking platform”
Named on the page: Revinate Core, Revinate Marketing, Revinate Chat, Revinate Feedback, Reservation Sales & RezForce
Revinate Core lets hotels build loyalty tiers from lifetime spend, nights and outlet data and show each guest's loyalty status on the profile.
“Give your team the visibility to personalize every stay by surfacing each guest’s loyalty status on their profile. Build loyalty tiers based on lifetime spend, nights, and outlet data.”
Revinate announced Ivy, an AI decision intelligence layer across its platform.
“Revinate introduces Ivy, the hospitality AI decision intelligence, built across its entire platform”
The product menu lists Revinate Core, Chat, Vault, Marketing, Pathways, Feedback, Reservation Sales and RezForce.
“Revinate Core Revinate Chat Revinate Vault Revinate Marketing Revinate Pathways Revinate Feedback Reservation Sales RezForce”
Named on the page: Revinate Core, Revinate Chat, Revinate Vault, Revinate Marketing, Revinate Pathways, Revinate Feedback, Reservation Sales, RezForce
Revinate Core merges duplicate guest records, including masked OTA emails, into one profile automatically, and builds segments from more than 100 guest attributes.
“Merge duplicate records, including masked OTA emails and typos, into a single, trusted Rich Guest Profile automatically.”
Revinate Pathways is a marketing automation product for independent hotels, chains and groups that runs guest journeys across email and promotional SMS using Revinate Core data.
“Pathways is an omnichannel marketing automation platform built specifically for independent properties, chains, or hotel groups.”
Revinate Vault is an AI knowledge base of property details and brand standards that Revinate Chat and the Ivy AI layer use to answer guests.
“Revinate Vault is an AI knowledge base for hotels that gives Revinate Chat a single source of truth for property details, brand standards and guest-facing information.”
Integrations
Revinate Core says it integrates with more than 140 PMS, spa, restaurant and golf providers.
“Integrates with 140+ PMS, spa, restaurant, and golf providers”
The partners page quotes the CEO of Mews saying Revinate is a popular CRM on the Mews Marketplace.
“Revinate is hands down the most popular CRM solution on the Mews Marketplace today.”
Company
Revinate's about page lists Marc Heyneker (co-founder and chairman) and Jay Ashton as co-founders, and Bryson Koehler as CEO.
“Marc Heyneker Co-Founder, Chairman Jay Ashton Co-Founder, Revinate”
Headquarters
Revinate lists its US main office in Bend, Oregon, other US offices in San Francisco, Atlanta, Austin, Orlando and Phoenix, and offices in Amsterdam and Singapore.
“US main office 543 NW York Drive, #120 Bend, OR 97703”
Customers
Revinate publishes customer stories on EOS Hospitality and Salamander Collection and quotes Brittain Resorts & Hotels and Daniel Thwaites.
“Salamander Collection used Reservation Sales and Revinate Marketing to achieve $45M in lifetime direct revenue”
Named on the page: EOS Hospitality, Salamander Collection, Brittain Resorts & Hotels, Daniel Thwaites
Security
Revinate's trust center lists ISO 27001:2022, SOC 2 Type 2, GDPR and PCI DSS documentation.
“Compliance | ISO 27001:2022 | SOC 2”
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