At a glance

Fetch, formerly Fetch Rewards, is a US rewards app where shoppers earn points by scanning receipts and redeem them for gift cards. Brands do not license software from Fetch; CPG brands, retailers, restaurants and agencies buy offers, point boosts and in-app media through Fetch for Business, which Fetch describes as an outcomes-based advertising platform. Fetch measures results from verified receipts and can activate its purchase-based audience segments on other platforms.

Profiles are built from the vendor's own published information.

Read the source notes

Who it suits

  • CPG brands
  • Retailers
  • Restaurants
  • Agencies
  • Grocery
  • Convenience and gas
Vendor's wording

Modules

  • Receipt scanning rewards
  • Offers
  • Point boosts
  • In-app video and display media
  • Purchase-based audience segments
  • Sales lift and incrementality measurement
Module sources

Pricing

Published pricing
no

No prices for brands are published; Fetch for Business asks brands to get in touch through contact forms for CPG, retail and restaurant teams.

View pricing page

Questions to take
to a demo

  1. How are campaign costs set: per offer redemption, per point boost, as a media buy, or a mix, and what minimum spend applies?
  2. How does your test-and-control method define incremental buyers, and can we get the receipt-level data behind our results?
  3. Who funds the points members earn on our offers, and how is that cost billed and reconciled?
  4. Can we use Fetch alongside our own loyalty program, and can its audience segments be matched to our CRM or ad platforms?
  5. Which retailers and channels are covered by receipt scanning and eReceipts, and how do you handle fraud and returned purchases?
  6. How do the member rules (receipts accepted for 14 days, points expiring after 90 days without activity) affect the timing and measurement of our offers?

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Published information

What the vendor says

Claims, exact quotes and sources. Checked .

Product

Fetch describes itself as both a rewards app and an outcomes-based advertising platform.

“Fetch is both a rewards app and an outcomes-based advertising platform with a vision to create the rewards destination for everyone.”

Consumers earn Fetch Points for shopping, dining and playing games and redeem them for gift cards to retailers, restaurants and charities.

“We award consumers Fetch Points for how they shop, where they eat, games they play and other daily moments - points that can be redeemed in the app for free gift cards to popular retailers, restaurants, charities and more.”

Fetch's terms allow one account per member.

“you may register for one (1) account with Fetch.”

fetch.com: Terms of service Checked

Receipts older than 14 calendar days are not accepted.

“We do not accept receipts and will not award Points for purchases for transactions that are older than 14 calendar days.”

fetch.com: Terms of service Checked

Points expire after 90 days without earning or redeeming.

“if you either do not earn Points, or do not redeem any Points for a Reward, for a period of ninety (90) days.”

fetch.com: Terms of service Checked

Points can only be exchanged for rewards, at the rate shown in the app.

“Points can only be used in exchange for Rewards and have no other use or value.”

fetch.com: Terms of service Checked

Who it suits

Fetch for Business names CPG brands, retailers, restaurants and agencies as the businesses it works with.

“Built for Brands Like Yours”

Named on the page: CPG Brands, Retailers, Restaurants, Agencies

business.fetch.com: Home Checked

Fetch says it connects grocery, convenience, gas, big-box and department store retailers with consumers.

“Fetch connects grocery, convenience, gas, big-box and department store retailers with high-intent consumers.”

business.fetch.com: Retail Checked

Fetch's home page states its member base and rewards redeemed.

“$1B+ IN REWARDS REDEEMED 13M+ MONTHLY EARNERS”

fetch.com: Home Checked

Modules

The capabilities page lists in-app video and display media, offers, seasonal moments, point boosts, and activation of Fetch's purchase-based audience segments on third-party platforms.

“Loyalty Reinforce behavior. Build value. Drive repeat purchasing and return visits.”

Named on the page: Video, Display, Seasonal Moments, Offers, Point Boost, Omnichannel Activation

Fetch says it measures campaign impact from sales lift to long-term value, using verified receipts.

“Every sale is tied to a real receipt - not a modeled guess.”

Company

Fetch says its founders launched the predecessor app, Shop Fetch, in 2013, that Fetch Rewards was formed in 2017, and that it dropped 'Rewards' from its name in 2023.

“Fetch drops “Rewards” from its name to reflect the expanded scope of the platform.”

Headquarters

The terms of service give Fetch Rewards, LLC's address in Madison, Wisconsin.

“Fetch Rewards, LLC. | 1050 E. Washington Ave., 2nd Floor | Madison, WI 53703”

fetch.com: Terms of service Checked

Customers

Fetch publishes case studies with Odele and Tofurky.

“Fetch x Tofurky: How rewards converted 61% net-new buyers in the plant-based meat category”

Named on the page: Odele, Tofurky

business.fetch.com: Home Checked

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