Loyalty technology vendors
Fetch Rewards
Fetch Rewards is a US consumer rewards app that pays cashback for scanned purchase receipts, concentrated in grocery and retail. It sits in the vertical-specialist segment of the loyalty market, and it does not publish pricing for the brand partnerships that fund its rewards.
The record
- Segment
- vertical-specialist
- HQ
- USA
- Confidence
- high
Fetch Rewards is a consumer app, not a platform a brand licenses. Shoppers photograph their purchase receipts, the app reads what they bought, and it pays them cashback rewards funded by participating brands. The company is US-based and concentrated in grocery and retail.
## The product is receipt scanning, and that shapes everything
A receipt-scanning model earns its place in a loyalty index for one reason: it captures purchase data from stores the brand does not control. A cereal manufacturer has no loyalty relationship with the supermarkets that sell its product. Fetch gives it one, because the receipt shows the brand exactly what a household bought, where, and alongside what else. The shopper gets cashback. The brand gets item-level purchase data it cannot get from the retailer. That trade is the entire business.
## A brand does not buy software from Fetch, it buys participation
Everything else in this index sells a platform. Fetch sells access to an audience it owns, which makes it closer to a media buy than a software purchase. There is no license, no implementation project, no per-member fee to model. The commercial questions are instead about offer funding and placement, and they get answered in a partnership negotiation.
## Fetch does not publish pricing
There is no public rate card for brand participation, and the disclosure status in our ledger is a flat no rather than partial. That is consistent with the category: Ibotta and Shopkick, the other consumer cashback apps in this index, do not publish pricing either. A buyer should read this as normal for audience-based models, where deal terms depend on category, offer depth, and volume, not as evasiveness particular to Fetch.
## What is not public
The source data behind this profile confirms the model, the grocery and retail focus, the US base, and the undisclosed pricing, at high confidence. It does not include a user count, funding history, revenue, or named brand partners, so this profile states none. Fetch is a consumer-scale app and larger numbers certainly exist in its own marketing. Treat any figure you encounter there as a vendor claim until you have verified it yourself.
## Where it sits among its neighbors
Fetch is classified as a vertical specialist because its mechanics only make sense in high- frequency categories. Grocery receipts arrive weekly. The same model applied to furniture would starve. Its nearest neighbors in this index are Ibotta, a cashback rebate app in the same grocery and retail lane, and Upside, which runs personalized cashback offers for gas stations, grocers, and restaurants. If you are a brand comparing the category, those three profiles are the set to read together.