We use Google Analytics cookies to count visits and see which pages help. Accept or decline. How we use cookies
Ibotta runs a US cash back app and the Ibotta Performance Network, which places CPG brands' digital offers in its own app and in retailer and publisher apps. The network's partners include Walmart, Dollar General and Instacart. Shoppers earn cash back by buying eligible products and scanning the receipt or linking a store loyalty account, and can withdraw it once they reach $20. Brands pay Ibotta per sale, and Ibotta passes part of that on as the shopper's cash back; brands also get incremental sales measurement. Retailers and publishers can add the network's offers to their own loyalty programs through a white-labeled integration. Ibotta, Inc. is listed on the NYSE as IBTA.
Profiles are built from the vendor's own published information.
Read the source notesNo prices are published. Ibotta says brand campaigns are pay-per-sale and asks brands, retailers and publishers to contact its team.
View pricing page Pricing source
Published information
Claims, exact quotes and sources. Checked .
Ibotta says it helps consumers earn cash back through its free app and the promotions it powers on the Ibotta Performance Network.
“We help consumers earn millions in cash back with our free app and the promotions we power via the Ibotta Performance Network.”
Ibotta describes the Ibotta Performance Network as a technology platform for brands, retailers and publishers.
“The Ibotta Performance Network (IPN) is a technology platform designed to empower brands, retailers, and publishers to influence where consumers shop and what they buy.”
Ibotta says brands and stores pay it a commission and pass rewards on to shoppers, which show up as cash back.
“Brands and stores pay Ibotta a commission and pass rewards along to you. Those rewards show up as cash back in your wallet.”
Ibotta says brands distribute promotions through third-party retailers and publishers such as Walmart, Family Dollar and Instacart.
“By enabling brands to distribute their promotions across an ever-growing network of third-party retailers and publishers - like Walmart, Family Dollar, and Instacart”
Ibotta says its app has 50 million registered users and that the Ibotta Performance Network connects brands with 91% of American households.
“You probably know our app with 50 million registered users ... We connect top brands with 91% of American households through the Ibotta Performance Network.”
Ibotta says it measures incremental sales, iROAS and cost per incremental dollar, and offers mid-flight optimization with LiveLift for qualified campaigns.
“Measure campaign performance with precision using Ibotta’s Matched Audiences methodology to measure incremental sales, iROAS, and cost per incremental dollar. For qualified campaigns, optimize mid-flight using LiveLift™.”
For retailers and publishers, Ibotta offers a white-labeled solution that runs a rewards program under the partner's brand, with custom offer deployment and offer inventory management.
“Our white-labeled solution integrates directly into your platform and powers your rewards program end to end, under your brand.”
Ibotta says publishers can deploy cash back, digital coupons or both, with national, shopper-funded and retailer-funded offers, custom APIs and real-time anti-stacking.
“Choose how rewards are deployed: cash back, digital coupons, or a combination. The Ibotta Performance Network supports national, shopper-funded, and retailer-funded offer structures”
Ibotta says a publisher integration typically takes about three months, with development taking about eight weeks.
“a dedicated team, including a strategic partnership manager, technical account manager, and solutions architect, guides you through the entire integration, typically in about three months.”
To earn, a shopper buys eligible products and photographs the receipt, or links a store loyalty card at some retailers.
“Buy the eligible products and take a picture of your receipt (or link your loyalty cards for some stores).”
Shoppers can withdraw earnings to a bank account or as gift cards once their balance reaches $20.
“You can withdraw your earnings to your bank account, or via gift cards once you reach a balance of $20.”
The brand solutions page names Walmart (Walmart Cash), Dollar General (DG Cash Back), Instacart, DoorDash and Uber Eats as places offers run.
“Ibotta is the discovery incentive that intercepts that decision - with a single activation across Instacart, DoorDash, and Uber Eats.”
Named on the page: Walmart, Dollar General, Instacart, DoorDash, Uber Eats
Ibotta describes its brand offering as pay-per-sale performance marketing; no prices are shown.
“The Ibotta Performance Network offers pay-per-sale performance marketing at scale, reaching 200M+ consumers through leading retailers, publishers, and Ibotta's own digital properties.”
Ibotta says it was incorporated in 2011 as Zing Enterprises, Inc. and took the name Ibotta, Inc. in 2012.
“We were incorporated in 2011 as Zing Enterprises, Inc., a Delaware corporation. In 2012, we changed our name to Ibotta, Inc.”
The terms of use give Ibotta, Inc.'s address in Denver, Colorado.
“Ibotta, Inc. | 1400 16th Street Suite 600 | Denver Colorado, 80202”
Ibotta publishes brand case studies with Danone, Chomps and Liquid Death.
“Verified results, real incremental growth Case study Danone”
Named on the page: Danone, Chomps, Liquid Death
Ibotta says it has completed a SOC 2 Type 2 assessment.
“Ibotta is committed to keeping your data secure and has successfully completed the SOC2 Type 2 assessment.”
Ibotta, Inc. is a public company: its stock trades on the NYSE under the symbol IBTA, and it became public on April 18, 2024.
“Our stock is traded on the NYSE under the symbol IBTA. ... When did Ibotta, Inc. become a public company? April 18, 2024”
Is this your company?Update your profile