Upside offers retailers personalized cash back promotions that it says turn visits into incremental, measurable revenue.
“Turn every visit into incremental measurable revenue with personalized cash back promotions.”
At a glance
The Upside app pays cash back on personalized offers that US gas stations, convenience stores, grocers and restaurants fund to win new and lapsed customers. Retailers share transaction data, Upside measures incremental sales against a control group, and it charges a share of the incremental profit rather than a fixed fee. In the app, shoppers claim an offer, pay as usual and cash out later. Upside limits how many competitors join in a category and area, and it positions itself as a complement to a retailer's own loyalty program.
Profiles are built from the vendor's own published information.
Read the source notesModules
- Personalized cash back offers
- Consumer cash back app
- Incrementality measurement
- Retailer dashboard
- Loyalty program acquisition
- In-app payments (Upside Pay)
- Partner network distribution
- Category and location exclusivity
- Machine learning offer personalization
Pricing
- Published pricing
- no
No prices published. Upside says it works on a profit-sharing model: retailers pay only on measured incremental profit, with no media or access fees.
View pricing page Pricing sourceQuestions to take
to a demo
- What share of measured incremental profit do you take, and how is that fee calculated and invoiced each month?
- How is the control group for each customer built, and can we audit the incrementality results with our own data?
- How does category exclusivity work in our trade area, and what happens to it if we pause or end the program?
- Which transaction data do we need to share, and does our POS or data provider support a receiptless setup that makes us visible in your partner network?
- How do Upside offers stack with our own loyalty rewards, and how do you prevent double discounting on the same purchase?
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Published information
What the vendor says
Claims, exact quotes and sources. Checked .
Product
Consumers use the free Upside app to earn cash back on gas, groceries and dining and cash out to a bank account, PayPal or a gift card.
“Get the free Upside app and join millions of people earning cash back on gas, groceries, and dining nearby.”
Shoppers claim an offer in the app, pay as usual and cash out any time; offers work alongside most loyalty programs and card rewards.
“Users claim personalized cash back offers in the app, pay as usual, earn cash back, and then cash out their earnings anytime. All offers can be used alongside most retailer loyalty programs and credit card rewards.”
Who it suits
Upside says it works with grocery, fuel and convenience, and restaurant businesses.
“We partner with retailers in everyday spend categories to power the local communities they serve”
Named on the page: Grocery, Fuel & C-Store, Restaurant
Modules
Upside measures incremental spend by comparing each customer to a control group of 100 similar customers and shares revenue only on that lift.
“we compare their spend to a control group of 100 similar customers. This allows us to measure the additional spend driven by Upside.”
Retailers see trips, profit and ROI in an Upside dashboard, including loyalty members acquired through Upside.
“Your Upside Dashboard provides clear visibility into Upside’s impact, from transaction-level performance to the loyalty members acquired through Upside.”
Upside positions itself as a complement to a retailer's loyalty program, aimed at acquiring and reactivating customers.
“Upside complements existing loyalty programs - it doesn't compete with them.”
Upside Pay is an in-app payment option that gives shoppers cash back in minutes.
“Upside Pay is Upside’s in-app payment experience that lets shoppers pay through the Upside app and get cash back in minutes instead of days”
Upside's partner network shows retailer offers in other apps, including Uber, Lyft, Instacart, Chime, One Finance and DoorDash.
“an ecosystem of strategic partnerships that offer retailers exposure across a number of apps and platforms, including major brands like Uber, Lyft, Instacart, Chime, One Finance, DoorDash, and more.”
Exclusivity is set by location and category, first come, first served.
“Exclusivity is determined based on location and category and is granted on a first-come, first-served basis.”
Upside uses machine learning to set the incentive for each shopper.
“Upside uses machine learning to analyze data and determine the exact incentive needed to motivate each individual to make a purchase.”
Pricing
Upside says it does not charge media or access fees and works on a profit-sharing model.
“Upside does not sell media, charge access fees, or take margin on every transaction. Instead, it operates on a profit-sharing model”
Upside defines ROI as net incremental profit divided by the retailer's total investment.
“ROI is calculated as net incremental profit divided by a retailer’s total investment, giving retailers a transparent view of true business impact.”
Headquarters
The site footer gives Upside Services, Inc.'s address in Washington, DC.
“© 2026 Upside Services, Inc - 455 Massachusetts Avenue, NW, Suite 350, Washington, DC 20001”
Customers
Upside's case studies name Giant Food, Murphy USA, Giant Eagle, Schnucks and Roy Rogers.
“Our case studies show how businesses of all sizes use personalized promotions to attract new customers, increase transactions, and achieve strong ROI without sacrificing margin.”
Named on the page: Giant Food, Murphy USA, Giant Eagle, Schnucks, Roy Rogers
Ownership
The company history says it began as GetUpside and was renamed Upside in April 2022.
“April 2022 Close Series D and rename to Upside”
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