Loyalty technology vendors
Marsello
Marsello is a New Zealand based omnichannel loyalty and marketing automation platform for retail businesses using Shopify and Lightspeed. It publishes part of its pricing.
The record
- Segment
- ecommerce-smb
- HQ
- New Zealand
- Confidence
- high
Retail is the stated vertical for Marsello, with Shopify and Lightspeed providing the main commerce connections. The product is designed for businesses that want loyalty and marketing automation across their retail operation.
## Omnichannel data is part of the proposition
An omnichannel program needs a shared view of customers and purchases. Map identity, sales, returns, discounts, and reward balances across online and in store journeys.
## Email and SMS are built in
Marsello includes email and SMS automation alongside loyalty. Review consent capture, message orchestration, audience rules, deliverability, opt outs, and the separation of marketing permissions from loyalty enrollment.
## Pricing is partially disclosed
Marsello makes some pricing information available but does not provide a complete rate card. Ask for costs tied to locations, contacts, messages, transactions, integrations, onboarding, and support.
## What is not public
The source establishes Marsello's New Zealand headquarters, ecommerce SMB segment, retail scope, Shopify and Lightspeed coverage, omnichannel loyalty model, email and SMS automation, and partial pricing disclosure. It does not establish customer counts, funding, revenue, founding date, or named clients. Verify synchronization and regional messaging.