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Marsello is a loyalty and marketing platform that runs one points program across retail stores and online. It connects to POS and e-commerce systems for retail and hospitality brands, and includes referrals, a customer portal, Apple and Google Wallet passes, loyalty automations, segmentation and reporting, with email and SMS marketing sold as add-ons. On Shopify POS, rewards are visible and redeemable at checkout. Pricing is per site, where each physical location and each online store counts as one site, with no contracts.
Profiles are built from the vendor's own published information.
Read the source notesPricing page, all prices in USD excluding taxes: Loyalty Launch from $60/month per site; Loyalty Accelerate from $120/month per site (adds VIP tiers, points expiry, custom segmentation and API access). Each additional site is charged at the plan rate. Add-ons: Marketing (email) from $15 USD per 1,000 customers; SMS from $0.028 USD per credit. Lightspeed merchants get custom pricing. 14-day free trial; no contracts.
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Published information
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Marsello describes itself as an omnichannel loyalty platform that syncs in-store and online transactions.
“An omnichannel loyalty platform that plugs into all your sales channels. By syncing in-store and online transactions, you'll get powerful insights to personalize the customer experience.”
Marsello combines loyalty and marketing in one product.
“Loyalty & marketing, in one place”
Marsello says it built the product for independent retailers that sell in store and online.
“But it's extraordinarily difficult for independent retailers to connect their in-store and online sales data.”
Marsello's integrations are grouped for retail and hospitality, and it lists Lightspeed Hospitality and Bopple for hospitality businesses.
“Marsello works with your existing POS and eCommerce apps.”
Named on the page: Retail, Hospitality
The Loyalty Launch plan includes the loyalty program, basic referrals, a customer portal, wallet passes, basic automations, RFM segmentation, feedback surveys and reporting.
“The basics. Everything you need to launch a fully branded loyalty program.”
Named on the page: Loyalty program, Customer referrals (Basic), Customer portal, Apple & Google Wallet, Loyalty automations (Basic), RFM segmentation, Customer feedback surveys, Analytics & reporting
Email marketing and SMS are paid add-ons that use loyalty data.
“Put your loyalty data to work with personalized email campaigns that drive repeat purchases and increase loyalty engagement.”
The Loyalty Accelerate plan adds VIP tiers, points expiry, custom segmentation, API access and a Google Review Manager.
“VIP tiers ... Points expiry ... Custom segmentation ... API access ... Google Review Manager”
The integrations page lists 13 POS, e-commerce and marketing integrations.
“Showing 13 of 13”
Named on the page: Lightspeed Retail, Lightspeed Hospitality, Shopify, Shopify Plus, Clover, Judge.me, Klaviyo, WooCommerce, BigCommerce, Cin7 Omni, Bopple, Heartland Retail, Ecwid
Shopify says Marsello uses Shopify POS UI extensions so rewards are visible and redeemable at the POS.
“visible and redeemable at the POS”
Plans are priced per site; Loyalty Launch starts at $60 per month for one site, and Loyalty Accelerate at $120 per month per site.
“Base price includes 1 site/connection. Each additional site is $60/month USD.”
Each physical location and each online store counts as a separate site.
“A 'site' is anywhere you sell your products. One physical location/POS counts as one site. Your online store also counts as one site.”
No contracts, commitments or cancellation fee; 14-day free trial.
“There's no contracts, no commitments, and no cancellation fee.”
Marsello publishes a success story on Bakers Delight.
“Loyal Customers Are Bakers Delight's Bread & Butter”
Marsello publishes a success story on TennisGear, which uses it across retail stores and coaching sites.
“Marsello provides TennisGear with comprehensive marketing and loyalty tools that work seamlessly across their retail stores and coaching sites.”
Marsello publishes a success story on Pinjarra Bakery.
“Since using Marsello, Pinjarra Bakery are seeing a 66% repeat purchase rate.”
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