Thanx describes its product as an integrated guest engagement platform for restaurant marketers.

“Thanx takes a different approach: our integrated guest engagement platform helps restaurant marketers reach more guests, build lasting habits, and drive frequency profitably.”

Thanx presents enterprise solutions for quick service, fast casual, table service and coffee and treat restaurants.

“Enterprise solutions built for restaurants”

Named on the page: Quick Service, Fast Casual, Table Service, Coffee & Treat

Thanx says it only works with companies based in the US and Canada.

“Please note: we only work with companies based in the USA and Canada at this time.”

The platform overview names loyalty, CRM and segmentation, digital ordering and apps, marketing automation and offer management as its parts.

“A unified platform purpose-built to grow frequency while protecting margins.”

Named on the page: Loyalty, CRM & Segmentation, Digital Ordering & Apps, Marketing Automation, Offer Management

The site's product menu also lists guest recovery, reporting and analytics, the Thanx Data Platform and ThanxAI.

“The first loyalty-native guest recovery solution, built for first-party ordering”

Named on the page: Guest Recovery, Reporting & Analytics, Thanx Data Platform, ThanxAI

Loyalty programs use points with optional tiers, a rewards marketplace, multipliers and bonus points.

“Create points programs with optional tiers. Add to your Rewards Marketplace any time with self-service tools”

Guests can take part through card-linked loyalty or check-in loyalty using QR codes, phone lookup and POS integrations.

“Select card-linked loyalty for automatic purchase tracking or use check-in-based loyalty with QR codes, phone number lookup, and native POS integrations.”

Thanx lists gamification features such as spin-to-win, quizzes, challenges and app takeovers.

“Gamification and interactive experiences like spin-to-win, quizzes, challenges, and app takeovers that drive customer engagement.”

Thanx offers a loyalty transition service for brands moving from another platform and gives 90 days as its average launch and transition timeline.

“90 days Average loyalty program launch and transition timeline”

Thanx says it integrates with more than 50 POS systems, ordering platforms and technology partners, including Toast, Square, Olo, NCR and Qu.

“Thanx integrates with 50+ POS systems, ordering platforms, and technology partners, including Toast, Square, Olo, NCR, and Qu.”

The partners page features Deliverect, Klaviyo, Square and Toast, and its directory lists Braze and Attentive among marketing partners.

“Thanx partners with leading technology providers and agencies to help restaurants get the most out of their entire technology stack.”

Named on the page: Deliverect, Klaviyo, Square, Toast, Braze, Attentive

Thanx Connex syncs loyalty data daily into Snowflake, BigQuery or Databricks.

“Thanx Connex syncs your loyalty data directly into your warehouse (Snowflake, BigQuery, Databricks) daily through managed ELT.”

Thanx says pricing depends on restaurant count, average unit volume and the platform capabilities needed, and directs buyers to a demo.

“with pricing based on factors like restaurant count, average unit volume, and the platform capabilities you need - from loyalty and CRM to digital ordering and marketing automation.”

Thanx names Zach Goldstein as CEO and founder, with co-founders Darren Cheng (CTO) and Aaron Newton (Chief Data Officer).

“CEO & founder Zach Goldstein CTO & Co-founder Darren Cheng Chief Data Officer & Co-founder Aaron Newton”

Thanx says it has raised more than $30 million from investors including M33 Growth, Ribbit Capital and Sequoia Capital.

“having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital.”

Thanx quotes Velvet Taco's marketing director on its loyalty program, The Velvet Room.

“With The Velvet Room, powered by Thanx, we are using data to build personal relationships with our guests”

Thanx quotes Sonny's BBQ's VP of Marketing on a loyalty campaign.

“Sweet Tea Tuesdays are the perfect example of a high-impact campaign - our franchisees love it because it costs us pennies but gets people in the door.”

Thanx quotes Cheba Hut's senior marketing director on switching to Thanx.

“We switched to Thanx because we believed their technology would lead to increased low-cost guest signups and increased program participation.”

Thanx quotes the CMO of Fox Restaurant Concepts (Flower Child) on replacing a previous loyalty program.

“Our previous program gave away too many discounts without demonstrating any real return on our investment.”

Thanx features a Pokeworks customer story.

“How Pokeworks 4x’d Loyalty Signups and Drove Double-Digit Loyalty Sales in Just 7 Months”