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SAP Engagement Cloud, formerly SAP Emarsys, is SAP's customer engagement platform with a native loyalty module. It covers marketing automation, personalization, customer data and campaigns across email, web, SMS, mobile app, mobile wallet, ads and in-store, and its loyalty module handles tiers, points, rewards and loyalty campaigns. It connects to partner loyalty engines such as Annex Cloud and Mention Me for larger programs. It is a marketing platform rather than a sales CRM, and connects to SAP Sales Cloud and SAP customer data solutions. It is aimed at B2C brands in retail, e-commerce, consumer products, travel and hospitality, sports and entertainment, and media.
Profiles are built from the vendor's own published information.
Read the source notesEmarsys does not publish prices on its website; it leads buyers to a demo request.
Published information
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SAP describes SAP Engagement Cloud as the omnichannel customer engagement solution within Intelligent CX from SAP.
“SAP Engagement Cloud is the omnichannel customer engagement solution for Intelligent CX from SAP, enabling brands to deliver AI-powered personalized interactions across channels.”
The about page says the company is SAP Engagement Cloud, an SAP company.
“We are SAP Engagement Cloud, an SAP company”
The about page gives 1500+ customers and 750+ employees.
“1500+ ... customers ... 750+ ... employees across the globe”
The site lists industry solutions for retail, e-commerce, consumer products, travel and hospitality, sports and entertainment, and media and communications.
“Travel & Hospitality”
Named on the page: Retail, e-Commerce, Consumer Products, Travel & Hospitality, Sports & Entertainment, Media and Communications
The platform has native loyalty capabilities, including programs with tiers and statuses and incentives based on purchases or interactions.
“Supercharge omnichannel customer engagement and increase lifetime value with SAP Engagement Cloud’ native loyalty capabilities.”
Members can use web loyalty wallets or mobile wallet loyalty cards, and loyalty dashboards track enrollment, redemption and revenue impact.
“stay top of mind with web loyalty wallets or mobile wallet loyalty cards to encourage redemption online or offline.”
Product areas are AI marketing, personalization, customer data, marketing automation, omnichannel marketing, customer loyalty, strategies and tactics, reporting and integrations.
“Power unique engagement and build more meaningful connections across your business.”
Named on the page: AI Marketing, Personalization, Customer Data, Marketing Automation, Omnichannel Marketing, Customer Loyalty, Strategies and Tactics, Reporting and Analytics, Technology Integrations
SAP points to Mention Me for referrals and Annex Cloud for larger enterprise loyalty programs as partner solutions.
“Scale enterprise loyalty programs with Annex Cloud’s robust loyalty management, tracking, incentive, and engagement capabilities.”
The integrations page FAQ names SAP Commerce Cloud, Shopify, Adobe Commerce, Salesforce B2C Commerce and Google Analytics integrations.
“Can SAP Engagement Cloud sync Shopify and Adobe Commerce data?”
Named on the page: SAP Commerce Cloud, Shopify, Adobe Commerce, Salesforce B2C Commerce, Google Analytics
SAP Engagement Cloud connects to SAP Commerce Cloud, SAP customer data solutions and SAP Sales Cloud.
“Plug-and-play integrations between SAP Engagement Cloud and SAP Commerce Cloud allow marketers to quickly deploy omnichannel campaigns”
SAP Engagement Cloud launched a connector with VTEX.
“SAP Engagement Cloud launches connector with VTEX to revolutionize ecommerce”
Customer stories on the home page name Gibson, Wella Company, Home Depot, FC Bayern and the San Jose Sharks.
“How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons”
Named on the page: Gibson, Wella Company, Home Depot, FC Bayern, San Jose Sharks
SAP Emarsys was renamed SAP Engagement Cloud in a post dated February 17, 2026; existing customers' solution becomes the Emarsys Edition.
“This solution will be renamed the “Emarsys Edition” of SAP Engagement Cloud, the cornerstone of our strategic evolution that takes an editions-based approach.”
A new Enterprise Edition, for organizations running multiple brands, was available from February 19, 2026, alongside the Emarsys Edition.
“SAP Engagement Cloud, Enterprise Edition, designed for organizations operating across multiple brands ... SAP Engagement Cloud, Enterprise Edition, will be available beginning February 19”
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