Loyalty technology vendors
Zeta Global
Zeta Global is a US based enterprise marketing platform serving cross vertical brands. It acquired Marigold's enterprise loyalty business, including Cheetah Digital, in 2025 and does not publish pricing.
The record
- Segment
- enterprise
- HQ
- USA
- Confidence
- high
Zeta Global's relevance here comes from its acquisition of Marigold's enterprise loyalty business. The broader platform serves cross vertical marketing needs, while the acquired business brings loyalty and engagement into that context.
## Pricing is not publicly disclosed
There is no public rate card or starting price in the supplied data. Request costs for marketing platform access, loyalty functionality, data or profile volume, implementation, migration, and support. Product boundaries should be explicit in the quote.
## The Marigold enterprise business joined Zeta
Zeta Global acquired Marigold's enterprise loyalty business, including Cheetah Digital, in a deal completed in 2025. Organizations researching either name should verify the current product, contract entity, support route, roadmap, data ownership, and migration obligations.
## Marketing context affects evaluation
A marketing platform can connect audience data, activation, communications, and loyalty engagement. Confirm loyalty rules, member identity, consent, rewards accounting, integrations, and reporting rather than assuming the broader platform covers each requirement.
## What is not public
The source establishes the US headquarters, enterprise and cross vertical scope, marketing position, 2025 acquisition, Marigold and Cheetah Digital connection, and unknown pricing status. It does not establish revenue, funding, founding date, customer counts, or named clients. Verify functionality, ownership, and commitments.