Zeta describes Zeta Loyalty as loyalty program software that adapts programs to customer behavior.
“Zeta Loyalty helps brands increase customer value and retention with loyalty programs that continuously adapt to customer behavior.”
At a glance
Zeta Global is a New York marketing technology company listed on the NYSE, and Zeta Loyalty is its loyalty software, sold alone or with other Zeta tools. The Zeta Marketing Platform combines customer data, messaging, advertising and analytics. Zeta Loyalty covers points, tiers, offers, gamification, mobile wallet and POS transaction capture, and Zeta says it is built for retail, QSR and enterprise brands, with professional services for program design. In November 2025 Zeta completed its acquisition of Marigold's enterprise software business, which included Marigold Loyalty (formerly Cheetah Digital loyalty).
Profiles are built from the vendor's own published information.
Read the source notesModules
- Points and tiers
- Offer management
- Gamification
- Mobile wallet and stored value
- Loyalty analytics
- Customer data platform
- Email and mobile messaging
- Professional services
Pricing
- Published pricing
- no
No prices on the Zeta Loyalty page; the page leads to a demo request form.
View pricing pageQuestions to take
to a demo
- Zeta says Zeta Loyalty can be used standalone or with other Zeta products: how is each option priced, and what does the standalone version leave out?
- For former Marigold Loyalty and Cheetah Digital customers, is that platform still supported, and is there a migration plan to Zeta Loyalty?
- Which POS and e-commerce systems have prebuilt connectors for in-store and online transaction capture?
- What does your professional services team do in program design and launch, and what does it cost?
- Zeta draws on its own consumer profiles: how would that data be combined with our member data, and what controls and opt-outs do we have?
Similar vendors
Published information
What the vendor says
Claims, exact quotes and sources. Checked .
Product
Zeta says Zeta Loyalty can be used on its own or alongside other Zeta products.
“Zeta Loyalty can be used as a standalone solution or alongside other Zeta capabilities to support broader customer engagement strategies.”
Zeta now describes itself as an AI infrastructure company that helps enterprises make decisions and act on them across marketing channels.
“The intelligent AI infrastructure company. Zeta helps enterprise make better decisions and activate intelligence across marketing channels and the enterprise to accelerate growth.”
Zeta says its technology draws on more than 245 million US consumer profiles and more than 535 million globally.
“Today, our technology draws on more than 245+ million U.S. consumer profiles and more than 535 million globally, alongside trillions of data signals to help enterprises understand customers.”
Who it suits
Zeta says Zeta Loyalty is built for retail, QSR and enterprise brands, with professional services for program design and implementation.
“Built for retail, QSR, and enterprise brands, Zeta Loyalty brings together the capabilities needed to design, activate, and scale loyalty programs across digital and in-store experiences.”
Modules
Listed loyalty capabilities are status and tiers, AI-powered offer management, mobile wallet and app experiences, POS integration and gamification.
“Loyalty Capabilities Built for Scale”
Named on the page: Customer Status and Tiers, AI-powered Offer Management, Mobile Wallet and App Experiences, POS Integration, Gamification
Zeta Loyalty supports points, tiers and experiential rewards, plus reporting on member activity and reward liability.
“Design flexible loyalty programs with points, tiers, and experiential rewards.”
Zeta says Zeta Loyalty measures performance by spend, visit frequency, retention and customer lifetime value, plus enrollment and reward redemption.
“Zeta Loyalty measures performance using business-focused metrics such as spend, visit frequency, retention, and customer lifetime value, alongside program-specific indicators like enrollment and reward redemption.”
Integrations
Zeta says Zeta Loyalty captures in-store and online transactions through POS and e-commerce integrations, without naming specific systems on that page.
“In-store and online transaction capture through POS and ecommerce integrations.”
Company
Zeta says it was founded in 2007 by David A. Steinberg and John Sculley, the former PepsiCo and Apple CEO.
“Founded in 2007 by entrepreneur David A. Steinberg and former PepsiCo and Apple Inc. CEO John Sculley”
Headquarters
Zeta says it is headquartered in New York City.
“Zeta Global is headquartered in New York City.”
Customers
Zeta says Chicken Salad Chick launched a loyalty program on Loyalty by Zeta in October 2024 and reached more than 600,000 active members in six months.
“In October 2024, Chicken Salad Chick launched a new loyalty program powered by Loyalty by Zeta. In just six months, they grew to more than 600,000 active members, more than five times the previous program’s annual total.”
Zeta says it reworked the welcome journey of Nothing Bundt Cakes' Bundtastic Rewards program.
“Partnering with Zeta, the brand reimagined its Bundtastic Rewards program, transforming a static welcome series into a dynamic, emotionally resonant journey.”
Ownership
Zeta completed its acquisition of Marigold's enterprise software business, including Marigold Loyalty and Cheetah Digital, on November 24, 2025.
“today announced it has increased 2025 and 2026 guidance following the completion of its acquisition of Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.”
Zeta Global Holdings Corp. is a public company listed on the New York Stock Exchange under the ticker ZETA.
“Yes, Zeta Global Holdings Corp. trades on the New York Stock Exchange under the ticker symbol ZETA.”
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