At a glance

Extole is an enterprise platform for referral programs and other incentive offers. Besides refer-a-friend it runs loyalty, influencer and employee ambassador programs, welcome offers, sweepstakes and drop-a-hint sharing. Marketers build programs in a visual flow builder, while developers connect through REST APIs, web and mobile SDKs, webhooks and an MCP server for AI assistants. It targets retail, banks and credit unions, consumer fintech, telecom, travel and hospitality, and franchisors.

Profiles are built from the vendor's own published information.

Read the source notes

Who it suits

  • Retail
  • Banks and credit unions
  • Consumer fintech
  • Telecom
  • Travel and hospitality
  • Franchisors
Vendor's wording

Modules

  • Refer-a-friend
  • Loyalty programs
  • Influencer and ambassador programs
  • Employee ambassadors
  • Welcome offers
  • Drop-a-hint
  • Friends and family
  • Nominations
  • Sweepstakes
  • Reward Bank
  • Flow Builder
  • Fraud protection
  • Reporting and analytics
  • MCP server for AI assistants
Module sources

Connect to your stack

  • Shopify Plus
  • Salesforce
  • Braze
  • Attentive
  • Amplitude
  • Q2
  • Alkami
  • Blackhawk Network (BHN Rewards)
Integration sources

Pricing

Published pricing
partial

The website leads buyers to a demo request. Extole's Shopify App Store listing shows plans by annual store revenue: $999 per month under $10M, $2,500 per month for $10M to $40M, and $44,000 per year for $41M to $80M (free for existing Extole customers). Larger and non-Shopify programs are quoted.

View pricing page Pricing source

Questions to take
to a demo

  1. Your Shopify plans are priced by store revenue; how are non-Shopify and enterprise programs priced (per program, per referral or platform fee), and what is the minimum contract?
  2. How does fraud protection detect self-referrals and fake accounts, and can we review flagged rewards before they are paid?
  3. Can our existing points or loyalty program run in the Reward Bank alongside referrals, or would we migrate balances?
  4. For banks and credit unions, which digital banking platforms do you integrate with, and how are account opening referrals verified?
  5. What can the MCP server change in a live program, and how are permissions and audit logs handled for AI requests?

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Published information

What the vendor says

Claims, exact quotes and sources. Checked .

Product

Extole describes its product as an enterprise offer management platform for referral, loyalty and other incentive programs.

“Our enterprise offer management platform unlocks the full potential of your referral, loyalty, and other incentive-based programs with personalization, automated rewards, performance analytics, and more.”

extole.com: Home Checked

Extole says its platform is built from the ground up for referrals.

“Extole is built from the ground up for referrals, connecting events between multiple parties.”

extole.com: Platform Checked

Who it suits

The home page lists the industries Extole serves.

“Retail Drive traffic and conversions by encouraging your existing customers to share with their friends.”

Named on the page: Retail, Consumer FinTech, Banks & Credit Unions, Telecom, Travel & Hospitality, Franchisors

extole.com: Home Checked

Modules

Program types offered include refer-a-friend, influencer and ambassador, employee ambassadors, drop-a-hint, welcome offer, friends and family, loyalty, nominations and sweepstakes.

“Extole unlocks the full potential of your offer, loyalty, and referral programs.”

Named on the page: Refer-a-Friend, Influencer & Ambassador Programs, Employee Ambassadors, Drop-a-Hint, Welcome Offer, Friends and Family, Loyalty, Nominations, Sweepstakes

extole.com: Home Checked

The loyalty product supports points, cash-value or hybrid models, a unified reward wallet and omnichannel earning and redemption.

“Run points programs, cash-value rewards, or hybrid models that combine the approaches that best support your loyalty strategy.”

Reward Bank is a real-time reward engine that updates wallets, prevents fraud and supports redemption across programs.

“A real-time reward engine that applies multi-step logic, updates wallets, prevents fraud, and supports redemption across all programs.”

Flow Builder lets marketers design referral flows and targeting without developers.

“With Flow Builder, you control the entire advocate and friend experience through an intuitive interface.”

extole.com: Platform Checked

Extole offers an MCP server so teams can run reports, manage rewards and change campaigns from AI assistants such as Claude or ChatGPT.

“Read reports, manage rewards, change campaigns, and operate programs from Claude, ChatGPT, or any MCP-compatible AI assistant.”

extole.com: Home Checked

Integrations

Extole names Salesforce, Attentive, Braze, Shopify Plus, Q2 and Amplitude as platforms it integrates with.

“Extole is proud to integrate with leading platforms such as”

Named on the page: Salesforce, Attentive, Braze, Shopify Plus, Q2, Amplitude

Extole's Shopify integration installs from the Shopify App Store and supports Plus, Hydrogen and Enterprise stores.

“Extole's Shopify integration powers referral, reward, and advocacy programs for Shopify Enterprise and Shopify Plus brands.”

Extole offers automated reward fulfillment with BHN (Blackhawk Network) rewards.

“Maximize your referral and engagement programs with automated reward fulfillment powered by Extole and BHN.”

extole.com: Bhn solutions Checked

Alkami, a digital banking platform for US banks and credit unions, is listed in Extole's technology partner directory.

“Alkami is the digital sales and service platform provider for U.S. banks and credit unions.”

partners.extole.com: Home Checked

Pricing

The Shopify App Store listing prices Extole by store revenue: $999 a month under $10M, $2,500 a month for $10M to $40M, $44,000 a year for $41M to $80M.

“Free For current Extole customers only. $999 / month <$10M revenue ... $2,500 / month $10M-$40M revenue ... $44,000 / year $41M-$80M revenue”

apps.shopify.com: Extole Checked

Headquarters

Extole's contact page gives a San Francisco address.

“548 Market St, Suite 39231 San Francisco, CA 94104”

extole.com: Contact us Checked

Customers

Extole's success stories page names customers including GO2bank, Policygenius, ESET, RevZilla and TaxAct.

“See how the world's leading brands drive results with Extole.”

Named on the page: GO2bank, Policygenius, ESET, RevZilla, TaxAct

extole.com: Success stories Checked

Security

Extole says it is ISO/IEC 27001 certified and compliant with GDPR, CCPA and the EU-US Data Privacy Framework.

“ISO/IEC 27001 certified, with GDPR, CCPA, and EU-US DPF compliance.”

extole.com: Home Checked

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