Friendbuy describes itself as a platform for referral, loyalty and influencer programs.
“The platform for referral, loyalty, and influencer programs.”
At a glance
Friendbuy is a software platform for consumer brands that runs three products: referral programs, loyalty programs and influencer and creator programs. It connects to ecommerce, subscription billing, email and SMS, and customer data tools, with Shopify, Klaviyo and Recharge among its featured integrations, and offers APIs for custom builds. It names ecommerce and retail, subscription, financial services, consumer services, travel and hospitality, telecom, energy and education as target industries.
Profiles are built from the vendor's own published information.
Read the source notesWho it suits
- Ecommerce and retail
- Subscription
- Financial services
- Consumer services
- Travel and hospitality
- Telecom
- Energy
- Education
Modules
- Referral programs
- Loyalty programs
- VIP and membership
- Receipt scanning
- Wallet passes and notifications
- Loyalty challenges
- Influencer and creator programs
- Automated payouts
- Fraud prevention
- Analytics and AI recommendations
- MCP access for AI agents
- Loyalty APIs
Connect to your stack
- Shopify
- Shopify Plus
- Shopify POS
- Adobe Commerce
- commercetools
- Salesforce Commerce Cloud
- Recharge
- Klaviyo
- Attentive
- Braze
- Iterable
- Segment
Pricing
- Published pricing
- no
Friendbuy does not publish prices on its website; it offers demos and meetings only.
Questions to take
to a demo
- How is Friendbuy priced across referral, loyalty and influencer, and is there a discount for running two or three products together?
- How does fraud prevention handle self-referrals and coupon sharing, and can we hold rewards until a return window closes?
- Which integrations are full apps, such as Shopify and Klaviyo, and which need our developers to send events through the API?
- Can points and referral credits from our current vendor be migrated, and what does a typical migration timeline look like?
- How do Shopify POS and receipt scanning work for in-store purchases outside Shopify?
Similar vendors
Published information
What the vendor says
Claims, exact quotes and sources. Checked .
Product
Friendbuy offers three products: Referral, Loyalty and Influencer and Creator.
“Three products that turn customers and creators into growth you own, not growth you rent.”
Named on the page: Referral, Loyalty, Influencer & Creator
Who it suits
Friendbuy lists the industries it builds programs for.
“Explore programs built for your business model, from ecommerce to finance.”
Named on the page: Ecommerce & Retail, Subscription, Financial Services, Consumer Services, Travel & Hospitality, Telecom, Energy, Education
Modules
Referral features include advocate activation, rewards, testing, fraud prevention and product sharing; loyalty features include VIP and membership, receipt scanning and wallet passes; influencer features include tiered commissions and automated payouts.
“Turn customer advocacy into a measurable acquisition channel.”
Named on the page: Advocate Activation, Rewards & Incentives, Testing & Optimization, Fraud Prevention, Product Sharing, VIP & Membership, Receipt Scanning, Retention Optimization, Wallet Passes & Notifications, Creator Activation, Tiered Commissions, Automated Payouts, Attribution & Measurement
The platform layer includes analytics, incentive optimization, AI recommendations and AI agent access through MCP.
“Analytics & Insights Incentive Optimization AI Recommendations AI Agent Access (MCP)”
Loyalty features include scheduled promotions, loyalty challenges, flexible reward redemptions and loyalty APIs.
“Support any business model with flexible reward options, including coupons, gift cards, subscription credits, and custom brand-specific rewards.”
Integrations
Friendbuy lists integrations across ecommerce, email and SMS, customer data platforms, rewards and payments, and AI tools.
“Friendbuy works with the tools your team already uses - email and SMS platforms, ecommerce, CRM, reward fulfillment, and analytics.”
Named on the page: Shopify, Shopify Plus, Shopify POS, Adobe Commerce, commercetools, Salesforce, Trybe, Klaviyo, Attentive, Braze, Iterable, Cordial, Omnisend, Postscript, Digioh, customer.io, Recharge
Shopify POS support lets customers redeem rewards at the register and counts in-store purchases toward referral attribution.
“Customers redeem referral and loyalty rewards at the register, in-store purchases count toward referral attribution, and staff can enroll shoppers in loyalty at checkout.”
The integrations page lists Segment (two-way sync), Tremendous, Rise AI, Ordergroove and Stripe, and MCP connections for Claude, ChatGPT and Gemini.
“Segment Customer data platform, two-way sync”
Named on the page: Segment, Tremendous, Rise AI, Ordergroove, Stripe, Claude, ChatGPT, Gemini
Headquarters
The site footer gives an address in Palos Verdes Estates, California.
“2516 Via Tejon Suite 201, Palos Verdes Estates, CA 90274”
Customers
The home page quotes marketing leaders at OluKai, Hush Blankets, Bathhouse and PrettyLitter.
“Friendbuy has been instrumental in converting engagement into tangible growth. Our loyalty members are more active, more engaged, and far more enthusiastic about redeeming their rewards.”
Named on the page: OluKai, Hush Blankets, Bathhouse, PrettyLitter
Friendbuy publishes a referral case study on Prose.
“Prose’s Referral Program CPA is 117x Cheaper Than Paid Ads”
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