Merkle's Engagement and Loyalty practice combines loyalty, messaging, gamification, promotions and media with connected data, which it calls Modern CRM.

“We integrate loyalty, messaging, gamification, promotions, and media with connected data to create personalized experiences - building loyalty, increasing value, and reducing costs. We call this Modern CRM.”

Merkle describes itself as a business, technology and marketing services consultancy.

“Merkle is the world’s only business, technology, and marketing services consultancy founded in data science and digital business performance.”

Merkle lists the industries it works in.

“Our expertise across industry verticals runs deep, and we put it to work every day to help brands transform their customer experiences”

Named on the page: Automotive, B2B, Financial Services, Health, High Tech, Media & Entertainment, Nonprofit, Retail, CPG & Restaurants, Travel & Hospitality

Loyalty services include Loyalty Blueprint, Loyalty Assessment, Loyalty Managed Services, Loyalty Evolution and experiential promotions and gamification.

“Designing better loyalty. Delivering better results. Loyalty is the outcome of every brand experience”

Named on the page: Loyalty Blueprint, Loyalty Assessment, Loyalty Managed Services, Loyalty Evolution, Experiential Promotions & Gamification

LoyaltyPlus is Merkle's global cloud loyalty platform.

“Turn loyalty into a strategic advantage with LoyaltyPlus™, our global cloud platform that helps brands build data-rich, engagement-led loyalty programs that go beyond transactions.”

LoyaltyPlus supports gamified engagement such as tiers, badges, punch cards and chance-to-win games.

“Engage customers with gamified experiences such as tiers, badges, punch cards and chance-to-win games that make every interaction count.”

LoyaltyPlus includes a customizable rewards catalog and real-time KPI dashboards.

“Build a dynamic, customizable catalog with discounts, gift cards, merchandise, exclusive experiences, digital perks, and other creative rewards tailored to your audience.”

Merkle runs experiential promotions such as mobile mini-games, instant win promotions and interactive contests.

“From mobile mini-games to instant win promotions and interactive contests, we ignite consumer action with moments-based branded activations”

LoyaltyPlus connects to CRM, CDP, commerce, media and analytics tools through APIs, data feeds and webhooks.

“Integrate seamlessly with your CRM, CDP, commerce, media, and analytics tools. Connect via APIs, data feeds, and webhooks - in real time - to deliver a composable architecture.”

Merkle names Salesforce, Airship and Kigo as loyalty partners.

“Loyalty Partners Salesforce Airship Kigo”

Merkle names Adobe, Salesforce, Braze and Snowflake as strategic technology partners.

“We have deep, strategic partnerships with the world’s leading technology companies, and we put the power of those partnerships to work for every client we serve.”

Named on the page: Adobe, Salesforce, Braze, Snowflake

Merkle announced a global partnership with Talon.One on September 28, 2026.

“September 28, 2026 Merkle and Talon.One Announce Global Partnership”

Merkle lists Burger King, Under Armour and Subway as loyalty success stories.

“Proven success stories UNDER ARMOUR A longstanding partnership drives commerce performance Learn more BURGER KING Data-Driven Loyalty Fit for a King”

Named on the page: Under Armour, Burger King, Subway

Merkle lists a Build-A-Bear loyalty case study on its Engagement and Loyalty page.

“BUILD-A-BEAR Building a Guest-Led Loyalty Experience”

Merkle lists a Sony rewards app case study on its promotions page.

“SONY Rewards App Visits Grow With a Fresh Gamified Experience”

Merkle describes itself as Merkle, a dentsu company.

“Here’s how we went from Merkle Inc. to Merkle, a dentsu company.”