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Epsilon Loyalty is the loyalty platform within Epsilon PeopleCloud, the marketing platform of Epsilon, a Publicis Groupe company. It combines program management with Epsilon's identity resolution, third-party data enrichment and AI models for segmentation and next-best offers, and comes with in-house strategy and program design services. It supports points-based, experiential and coalition programs in auto, dining, retail, financial services, CPG and other sectors, in Starter, Standard and Enterprise service levels.
Profiles are built from the vendor's own published information.
Read the source notesThree service levels listed on the loyalty page (Starter, Standard, Enterprise) with no prices shown; each leads to a demo request.
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Published information
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Epsilon describes Epsilon Loyalty as a loyalty platform that enriches the brand's first-party data.
“Epsilon Loyalty enriches your first-party data, providing a clear customer view - ensuring you thoughtfully engage members in the moments that matter to them.”
Epsilon Loyalty is part of Epsilon PeopleCloud, which can be used end to end or plugged into other clouds.
“Our loyalty solution is part of Epsilon PeopleCloud, a platform designed to bridge adtech and martech”
Epsilon says it supports auto, dining, retail, financial services, CPG and other verticals, and programs from thousands to millions of members.
“Every industry has unique needs and expectations - we provide support across auto, dining, retail, financial services, CPG and more.”
Programs can be points-based, experience-based or coalition partnerships.
“Reward your most valuable customers through points-based programs, exclusive experiences or coalition partnerships.”
Epsilon enriches first-party data with third-party data and proprietary segmentation models to identify member-level buying propensity.
“By enhancing your first-party data with third-party data and proprietary segmentation models, we help you identify member-level buying propensity”
Epsilon provides in-house expertise to help design programs, beyond platform access.
“Epsilon Loyalty goes beyond platform access. We provide in-house expertise to help you design programs your members will engage with”
The platform supports regional targeting (Localized Loyalty), A/B testing, a multilingual interface in seven languages and hosting in five countries.
“We offer multilingual UI/UX in seven languages, with secure hosting across five countries.”
Epsilon says the platform has native connectors but does not list them.
“Our loyalty platform includes a wide range of native connectors. We don’t list them here, but our integrations are built to fit smoothly into almost any tech stack.”
The loyalty page lists Starter (shared hosting, self-serve), Standard (dedicated hosting, assisted configuration) and Enterprise service levels, without prices.
“Great option for smaller brands looking to get a traditional loyalty program off the ground.”
Epsilon lists its corporate headquarters in Irving, Texas.
“DALLAS Corporate Headquarters 6021 Connection Drive Irving, TX 75039”
Epsilon names Dunkin' and Tractor Supply Company as loyalty clients.
“To strengthen customer engagement, Dunkin’ leveraged their first-party data to transform loyalty beyond points.”
Named on the page: Dunkin', Tractor Supply Company
Epsilon says loyalty data is encrypted in transit and at rest.
“All data within our platform is protected using industry-standard encryption - both in transit and at rest.”
Epsilon has been part of Publicis Groupe since 2019.
“In 2019, Publicis Groupe acquired Epsilon in one of the largest acquisitions in marketing history.”
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