Loyalty technology vendors
Capillary Technologies
Capillary Technologies is an enterprise loyalty platform combining AI-driven omnichannel program management with a customer data platform, headquartered across Singapore and India, serving retail, food and beverage, travel, and automotive brands, and named a Leader in Forrester's loyalty platforms evaluation. In 2026 it acquired SessionM from Mastercard.
The record
- Segment
- enterprise
- HQ
- Singapore / India
- Confidence
- high
Capillary Technologies is an enterprise loyalty platform paired with a customer data platform, built for large consumer brands that run programs across stores, apps, and web at the same time. Its buyers sit in retail, food and beverage, travel, and automotive, and they are typically replacing a patchwork of point solutions with one system that holds both the program logic and the customer record.
## The platform couples a loyalty engine to a CDP
Most enterprise loyalty vendors sell the engine alone: earn rules, burn rules, tiers, campaigns. Capillary sells that engine with a customer data platform underneath it, which matters because the hardest part of omnichannel loyalty is not the points math. It is knowing that the person at the till, the person in the app, and the person on the website are the same member. A CDP does that identity resolution, and Capillary's positioning is AI-driven personalization built on top of it. For a buyer, the practical question is whether you want identity and loyalty from one vendor or already own a CDP you trust.
## Forrester names it a Leader in loyalty platforms
Capillary carries a Leader placement in Forrester's evaluation of loyalty platforms. Analyst quadrants reward breadth and enterprise readiness rather than fit for any particular buyer, so treat the badge as evidence the platform survives large deployments, not as a shortlist by itself. Within this index, Epsilon is the other vendor carrying the same Forrester designation, and the two make an instructive contrast: Epsilon's loyalty offer is built around its identity graph, Capillary's around its owned CDP and program engine.
## It acquired SessionM from Mastercard in 2026
SessionM, a high-volume enterprise loyalty engine used in restaurants, retail, and travel, was owned by Mastercard until Capillary bought it in a deal completed in May 2026. That gives Capillary two loyalty engines under one roof. Buyers evaluating either product should ask the migration question directly: which codebase carries the roadmap, what happens to existing SessionM contracts, and on what timeline the platforms converge, if they converge at all. Acquisitions of this kind usually take years to resolve, and the answers a sales team gives in year one are worth getting in writing.
## Headquarters span Singapore and India
Capillary is headquartered across Singapore and India, a footprint that reflects where the company grew up. Its vertical spread runs wider than most competitors in this index, covering automotive alongside the more usual retail and F&B, and automotive loyalty is a genuinely different problem, with purchase cycles measured in years rather than weeks.
## Pricing is partially disclosed
Capillary publishes some pricing information but not a full rate card. In practice that means a buyer can form a rough view of cost tier before talking to sales, but the actual number arrives through a scoped enterprise deal. Partial disclosure is the norm in this segment. It is still better than the silence many enterprise competitors maintain.
One more thing worth knowing: Capillary publishes its own comparison guide to loyalty platforms. Vendor-authored comparisons are marketing, but they are also a usable map of who the vendor considers a competitor, which is information a buyer rarely gets any other way.