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Capillary Technologies sells a cloud SaaS loyalty suite for enterprise brands: Loyalty+ for program management, Engage+ for messaging, Insights+ for analytics, CDP+ for member data and Rewards+ for reward catalogs, with AI tools under the aiRA name. It supports consumer, multi-brand, coalition and channel partner programs across retail, food and beverage, hospitality, airlines, fuel retail, CPG and conglomerates, and offers consulting through Brierley, a Capillary company. Capillary has grown by acquisition, including Brierley, Kognitiv and SessionM, bought from Mastercard in a deal agreed in February 2026 and reported completed on May 1, 2026.
Profiles are built from the vendor's own published information.
Read the source notesCapillary does not publish prices on its website; it offers an RFP/RFI invitation and a call request.
Published information
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Capillary describes itself as an enterprise SaaS provider with an AI-enabled loyalty management platform.
“Capillary Technologies is an enterprise-grade SaaS technology provider. Capillary’s AI-enabled loyalty management platform offers brands comprehensive solutions for customer engagement and experiential loyalty”
The home page presents Capillary as managed SaaS loyalty: program design plus a technology platform for enterprise brands.
“Managed SaaS Loyalty Solutions Loyalty program design and technology platform for enterprise brands”
Capillary lists fuel retail, CPG, conglomerates, airlines, hospitality and retail (including F&B, apparel, luxury, and health and beauty) as its industries.
“Capillary Technologies has built expertise across a wide range of industries- Fuel Retail, CPG, Conglomerates, Airline, Hospitality, and Retail (Apparel, Footwear, Hypermarkets, F&B, Luxury and Jewelry, CD & IT, Health and Beauty).”
Capillary's product suite is Loyalty+, Engage+, Insights+, Rewards+ and a customer data platform.
“Its diversified product suite, which includes its advanced loyalty management platform (Loyalty+), connected engagement platform (Engage+), predictive analytics platform (Insights+), rewards management platform (Rewards+) and customer data platform (CDP)”
The loyalty product supports engagement, experiential, multi-brand, partner and coalition, channel, influencer, gamified and omnichannel programs.
“Loyalty Program Software Highlights”
Named on the page: Engagement Loyalty, Experiential Loyalty, Enterprise/ Multi-brand Loyalty, Partner & Coalition Loyalty, Channel Loyalty, Influencer Loyalty, Gamified Loyalty, Omnichannel Loyalty
Capillary's aiRA AI tool builds audiences and rewards from a campaign brief and launches across markets.
“aiRA understands your brief, builds your audience, optimised rewards, and launches across markets instantly.”
Brierley is Capillary's consultancy for loyalty services.
“Brierley, a Capillary Company”
Capillary says it was founded in 2012.
“Capillary Technologies, founded in 2012, is a technology-first company that delivers AI based cloud-native SaaS programs and solutions.”
Capillary lists Bengaluru, India as its headquarters, with offices including Minneapolis, Kuala Lumpur, Dubai, Singapore and Jakarta.
“Worldwide Offices Bengaluru - India (HQ)”
Capillary's contact page carries testimonials from ASICS, Jotun Vietnam and Vishal Mega Mart.
“With Capillary Technologies, ASICS has been able to successfully build and expand omnichannel solutions across Southeast Asia”
Named on the page: ASICS, Jotun Vietnam, Vishal Mega Mart
Capillary's news page names Ocean State Job Lot and NASCAR Fan Rewards as programs it powers.
“Ocean State Job Lot Partners with Global Tech Leader to Launch Advanced Customer Loyalty Experience”
Named on the page: Ocean State Job Lot, NASCAR Fan Rewards
Capillary announced on February 26, 2026 a definitive agreement to acquire SessionM from Mastercard, after integrating Brierley and Kognitiv.
“today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.”
Capillary acquired the CustomerGlu gamification platform in August 2026.
“acquired the CustomerGlu software platform and associated intellectual property from Marax AI, Inc., the Delaware-based gamification company”
Press coverage of Capillary's stock exchange disclosure reports it completed the SessionM acquisition on May 1, 2026, taking 100 percent of Session M Inc.
“100 percent shareholding in Session M Inc.”
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